Ruben Keys and Lisa Tejada have combined their love of music with their Business Administration degrees in order to form Club IT. In the Welcome to Club IT section of Rainer and Turban’s Student Companion site, Ruben and Lisa quote their mission statement as: “We, Ruben and Lisa, offer you live music, DJ’s, dance space and refreshments that suit your lifestyle. You are friends and we seek to build a community that meets regularly at Club IT.” Ruben and Lisa are fulfilling the structure element of their mission statement by offering a 6,000 square-foot club that includes a 600 square foot dance floor, a bar with four pour stations, a kitchen that offers short-order menu items as well as appetizers; and a seating capacity of 220 people. Live bands play on Fridays and Saturdays and a DJ provides music Tuesday through Thursday.
Given that the club’s website boasts of energetic lighting and lists Club IT music genres as hip hop, techno, electronica, MP3, live music and some Top 40 Hits, and after observing the crowd and the club’s surroundings on Friday night, I would estimate the primary clientele to be a younger crowd; ages 21-35. This age range could vary greatly depending on what live band is scheduled to perform on Friday or Saturday nights and could draw clientele of all ages (over 21 years old).
In order to create a competitive advantage in the area of customer orientation, it is necessary for Club IT to pursue a user-friendly website or computer-based information system (CBIS) that entices customers... [continues]
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