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Factors affecting individual adoption of Web based database

Team Members

Savitha Bangalore

Prabhu Rangaraju

Chandni Saxena


The growth of World Wide Web combined with increase in use of technology has paved the online use of any technology. Web based data base are online data base which allows the user to share the database on the web, whereas others can access it from anywhere in the world with an internet connection.

Over the last two decades, a significant body of research has focused on identifying various factors that influence user acceptance behaviour of web based technology (Davis, 1989; Davis et al., 1989, Lucas and Spitler, 1999). Quite a number of studies have been published for studying the web based database (Maja Pantic et al., 2005, Antonija Mitrovic et al., 2004). Even though number of studies explains about the adoption of web based technologies, there still exists a gap in the research which needs explanation about individual adoption of web based database.

This study looks at factor affecting individual adoption of web based database from technological and user perspective. This research going to investigate web based database acceptance by combining the work done by (Mun Y Yi et al., 2003) pertaining to “Predicting the use of web-based information systems: self-efficacy, enjoyment, learning goal orientation, and the technology acceptance model” and by (Irwin T.J.Brown et al., 2002) pertaining to “Individual and Technological factors affecting perceived ease of use of web based learning technologies in a developed country”. Specifically this study investigates the impact of perceived ease of use, perceived usefulness, ease of finding, ease of understanding, self efficacy, computer anxiety and enjoyment on intended usage of web based database by individuals. As the web based database are increasingly expanding through research and development. This study will be constructive to its development and growth.

Literature review:

Nevertheless, the Technology Acceptance Model (TAM) provides one of the most parsimonious, yet robust, models in explaining Information and Communication Technology characteristics and their effects on consumer adoption/use of new ICTs (Kenneth C.C. Yang, 2005). Database is a product of Information Technology; as such web based database should be explained as a part of Technology Acceptance Model (Davis 1989; Davis et al. 1989).

TAM is a parsimonious and theoretically justified model intended to explain information technology adoption (van der Heijden, 2003). TAM has two main keywords which are user’s adoption intention and actual usage. The user adoption intention is called as “Perceived usefulness”, which is defined as “the degree to which a person believes using a particular system would enhance his or her job performance” (van der Heijden, 2003). The actual usage is called as “perceived-ease-of-use”, which is defined as “the degree of to which a person believes that using a particular system would be free of effort” (van der Heijden, 2003). TAM theorizes that perceived ease of use and perceived usefulness affect the consumer adoption decisions (Venkatesh and Davis, 2000).

The TAM predicts external variables influence the technology adoption through perceived ease of use and perceived usefulness (Szajna, 1996). A review of literature reveals some of the important antecedents to the perceived ease of use and perceived usefulness. A study by (Lederer et al., 2000) shows that technology characteristics play an important role and (Dishaw and String, 1999) argue that user experience with technology and the fit between task and technology is also an important factor to be considered. Organizational support (Anandarajan et al., 2002), self efficacy (Agarwal et al., 2000), computer anxiety and computer playfulness have also been shown to predict perceived ease of use (Venkatesh, 2000)....
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