Clorox Ads over the Years

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Krystal Beard
Nate Gordon
English 103-5001
14 February 2013
Analysis Essay
Advertisements, they are all around us from the magazines and newspapers we read to televisions programs we watch. What exactly are they? They are ways for companies to catch the attention of consumers to entice us to purchase or use their products.

My advertisement is an internet ad for Clorox Bleach. As I was researching different ads for this particular product something caught my eye. It seemed that every ad for Clorox bleach had a woman, and a reference to domestic duties of cleaning in some form. I will give my analogy of the two ads I found interesting. Both are from different eras, but seemed to be alike in how the product was geared more towards women as the primary caretakers of a home’s hygienic upkeep. Both to me seemed a bit discriminatory, as rarely no men or boys for that matter are in such ads. Let me begin my analysis with ad number one.

Rosie the Riveter, an iconic symbol in the 1940’s that women were strong and fierce. Clorox decided to put this iconic woman on an ad that read “GET THE POWER the power to clean anything”. Now, I don’t know about you but cleaning the toilet does not fall under my category of strong as a woman. This ad I feel was very well mapped out it met all advertisement criteria image starts at the left and the words flow to the right. But it lacked something. Why a woman on the ad? When I think of strong the first to appear in my mind is a man or both genders for that matter. The colors used in the ad were not overpowering and didn’t make the ad feel busy at all. By looking at the ad at first glance, you wouldn’t think it was an ad for a cleaning product; I believe the use of the symbol Rosie the Riveter takes away from the product and does not showcase it as the main attraction. Over all my analogy of this ad would be, to maybe showcase a room that is dirty and then the product. By using Rosie the Riveter and the product it seems a...
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