Client Profile

Topics: Design, Designer, Design management Pages: 2 (566 words) Published: February 21, 2011
Client profile
The client we have chosen is a college going girl from the national capital New Delhi. Aged between 18-21 years, belonging to a higher middle class family. Being a college going girl she tends to be more playful by her nature. She likes to roam around the shops and look for da new arrivals. She gets good pocket money and spends the half of it on clothes, and rest on other expenses. Her style of dressing indicates that she is no religious view for her dressing n likes to wear all kinds of garments. Her fathers’ monthly income is good enough. She enjoys being more comfortable in easy-wear clothes of playful striking colours. The is a happy lively girl with lots of happenings and fun around her. She is presently an apprentice at the National Institute of Fashion Technology, studying fashion design. This is what her perception towards fashion is obvious and knows the dressing sense according to the time and place. This characteristic shows that she is sensible about what she is wearing. What is a mood board?

Mood boards, being a lot like they sound, are typically used to help establish a style, theme, expression, environment, atmosphere, or feeling. They often consist of found objects from magazine tear outs or digital imagery to fabric or color swatches, but really can be anything that inspires (like a favorite saying, or phrase, for example). We'll collect these inspirational tidbits to help establish a general look and feel direction prior to jumping head first into a full, precise design. It's all about starting loosely and getting specific as you progress through the design process. A mood board is a tool used by designers to help them get a good idea of what their clients are looking for. Mood boards are basically collages of items such as photographs, sketches, clippings, fabric swatches and color samples. A mood board can be actual or virtual. A mood board is used by many different types of designers such as those in fashion and interior...
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