Click! a Smile for Promotions!!!

Topics: Digital single-lens reflex camera, Canon, Camera Pages: 5 (1705 words) Published: January 27, 2013
Case title: Click! A Smile for Promotions!!!
Point of view:
Modern technology has transcended into its fullness in today’s society. Most people if not all have indulged themselves to the modern use of technologies. From big telephones to hi-tech touch screened mobile phones, from typewriters to netbooks and from filmed cameras to digital cameras with the use of microsd. There were a lot of changes made to cope up with the changing environment. But for those mentioned gadgets comes their tough competitions among them. But it is not a battle now with different brands of mobile phones and mobile phones but cell phones with digital cameras and as so with the netbooks. There are programs from cameras which were adopted by the mobile phones and so as with netbooks. Hence, to maintain and to improve their marketing profit they must continually evolved into something new, better, without compensating one’s quality. Moreover, one brand must be known for its quality and price. There are consumers who go for quality without thinking about the price and some would be contented for those cheaper ones. But for most known techies, most of them would go for quality. At this present generation, promoting one’s product has never been this competitive. Thus, companies do engage into promoting their products through televisions, internet, radio and leaflets given inside the malls or along the streets. There are so many ways to be known, but the thing is when will it lasts fro the minds of the consumers. Canon Company has long been here in our society. It is known internationally for their products. The company was originally named Seikikōgaku kenkyūsho (Precision Optical Industry Co. Ltd.). In 1934 it produced theKwanon, a prototype for Japan’s first-ever 35 mm camera with a focal plane based shutter. In 1947 the company name was changed to Canon. ( From its history, canon had made the cameras used from 1930s and up until now it still exists worldwide but with the new modern camera features. It has now different products in the market such as Imaging products including printers, scanners, binoculars, compact digital cameras, film SLR and digital SLR cameras, lenses and video camcorders. The Business Solutions division offers print and document solutions for small and medium businesses, large corporations and governments. These include multi-functional printers, black and white and color office printers, large format printers, scanners, black and white and color production printers, as well as software to support these products. Lesser known Canon products include medical, optical and broadcast products, including ophthalmic and x-ray devices, broadcast lenses, semiconductors, digital microfilm scanners, and handy terminals. Operations

According to Canon’s Annual Report 2011, Canon's world headquarters are located at 30-2 Shimomaruko 3-chome, Ohta-ku, Tokyo 146-8501, Japan. Canon has regional headquarters in the Americas, Europe, Middle East, Africa, Japan, Asia and Oceania (including Australia & New Zealand). Canon in Europe is split into Canon Europa NV (based in the Netherlands) and Canon Europe Ltd (based in London). Both make up the European headquarters for Canon. Canon is organised into three principal business segments: the Office Business Unit (the products of which include copying machines, digital production printers, large format inkjet printers, laser printers, and multi-function devices); the Consumer Business Unit (the products of which include broadcasting equipment, calculators, compact digital cameras, digital SLR cameras, digital video camcorders, image scanners, interchangeable lenses, inkjet multifunction printers, and single function inkjet printers); and the Industry and Others Business Unit (the products of which include computers, handy terminals, LCD lithography equipment, magnetic heads, medical imaging equipment, micromotors, ophthalmic equipment, and...
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