Brandon J. McQuirter
MRKT-571 S. Kraus
University of Phoenix
Individual Assignment: Classic Airlines Marketing Solution
• Use a problem solving model to solve Classic Airline’s marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process.
• Consider the internal and external pressures contributing to Classic’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.
• Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.
• Format your paper according to APA standards.
By implementing the 9-Step problem Solving Model, Classic Airlines may uncover numerous opportunities. It serves as a valuable tool for major corporations, it identifies the problem, plans the solutions, display ethical dilemmas, and the measures it may need to correct ensuing issues.
9-step process proceeds as follows: Step 1) Identify the problem-Knowing what the problem is. Step 2) Define the problem- characterize its capacity. Step 3) Illustrate the end-state goals- avenues used to measuring success. Step 4) Identify alternative solutions. Step 5) Evaluate alternatives- select the most feasible alternative. Step 6) assess the risk-determine the chosen solution. Step 7) makes decision- ultimately select the best solution. Step 8) implement plan- apply the best solution. Step 9) evaluate the results- determine the success of the solution, and the end-state goals.
According to text Classic Airlines is one of the worlds largest, and most prestigious airlines. Since Classics inception 25 years ago, the company has blossomed into an international force earning the title the fifth... [continues]
Cite This Essay
(2010, 01). Classic Airlines Marketing Method. StudyMode.com. Retrieved 01, 2010, from http://www.studymode.com/essays/Classic-Airlines-Marketing-Method-277887.html
"Classic Airlines Marketing Method" StudyMode.com. 01 2010. 01 2010 <http://www.studymode.com/essays/Classic-Airlines-Marketing-Method-277887.html>.
"Classic Airlines Marketing Method." StudyMode.com. 01, 2010. Accessed 01, 2010. http://www.studymode.com/essays/Classic-Airlines-Marketing-Method-277887.html.