Classic Airlines

Analysis of Classic Airlines Marketing Solution Using Problem-Solving Model
                                          University of Phoenix
MKT/571
Greg Luce
January 23, 2011







Analysis of Classic Airlines Marketing Solution Using Problem-Solving Model
Marketing solution requires careful consideration of key success factors driving the dynamics of market and customer’s trend toward the services of company for designing the business strategy. The emphasis on raising consumer’s confidence through applying different schemes for enhancing their satisfaction and ease remains primary concern for the Classic Airlines. Brand loyalty is necessary for long-term profitability. The present paper analyzes the application of the 9-step problem-solving model for resolving the issues in the Classic Airlines. Description of the Classic Airlines, Problem statement, SMART objectives, risk management, evaluation of alternatives, decision making criteria, implementation of strategy, and evaluation of results are the key points to achieve the sales goal in eighteen months.
Description of the Classic Airlines’ Case
The classical challenge for business remains the customer satisfaction through efficient and effective service at reasonable cost. Marketing provides viable tools for identifying the needs of customer to combat the issues in the company. The effect of control factors from market fluctuation, application of technical assistance, operational efficiency of the firm, and customer’s mind set are essential criteria to revive the business of the Classic Airlines. University of Phoenix (2011) states that there is decrease of 19% in the members of Classic Reward Program and 21% fall in the other members availing the flight services. The modification of existing process requires the analysis of... [continues]

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