A Classroom survey on mobile phones
Mobile phone is a smart communication media. Every day around the world, billions of people are using a mobile. Whether they are using while driving vehicles, watching television or speaking on the phone, all these are classified under a single sub-heading: Mobile Mania. Millions of people own a mobile phone these days, and mobiles are no more a luxury or a life style product. Mobile phones, which were one of the beautiful possessions of anybody not until a decade ago, have now become a necessity to the common man. Table-1
Mobile phones are a common form of contacting others who may live on the other side of the world. But gone are the days when people used it only for communication purpose. The roles of mobile phones are varied and a survey conducted among 60 students of JSB helps the researcher to reveal the use of mobile phones apart from basic communication. In this study, the researcher has analyzed the brand preference of mobile phone. The analysis of the data is based on the attitude or opinion, consumer awareness and selection of brand of mobile phones in JSB. Based on their preference, we categorised the mobile phone brands, reasons for choosing it and the reasons for using it, and mobile phone service provider opted by the respondents. Brand| No. of Respondents| Percentage|
Nokia| 34| 56.66|
Samsung| 10| 16.66|
Sony Ericsson | 6| 10|
LG| 3| 5|
Motorola| 1| 1.67|
Blackberry| 3| 5|
Apple| 1| 1.67|
HTC| 1| 1.67|
Micromax| 1| 1.67|
Total| 60| 100|
Many brands of cell phones are available in the market. People prefer a particular brand. The preference differs from person to another for various reasons. Hence, the researcher has made an attempt to analyze the brand used by respondents, as shown in Table 1.
From the above table it is clear that of the total 60 respondents 56.66% of them use Nokia brand mobile phones....