Before talking about the pros and cons of market-driven journalism in Hong Kong, let us first give a clear definition of the topic. “Citizens” in the topic means readers or audience. The term “market-driven”, in this context, means act in order to obtain the maximum profit. According to Oxford Advanced Learner’s Dictionary, “journalism” is “the work of collecting and writing news stories for newspapers, magazines, radio or television” (699). In market-driven journalism, “the reader or viewer is now a ‘customer’. The news is a ‘product’. The circulation or signal area is now a ‘market’ ” (McManus 1).
In fact, market-driven journalism is a response to the fast-changing nature of media. Over the past decades, many different new forms of media appeared. Thus, the competition becomes keener among different media institutes. Therefore, they need to find a way to make themselves stand out and can sell well.
Most people believe that the biggest benefit of market-driven journalism is that readers can get what they want because media institutes will “serve” them accordingly as they are the “customers” who buy news. Yet, this might not be as good as what general public thinks. When practising market-driven journalism, the news selection process will be focused on business interests but not according to the importance of the news itself. As a result, citizens sometimes will be misled because media agenda have a great influence on public agenda.
Sometimes, in order to make the news sell well, media organizations use words... [continues]
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(2010, 10). “Citizens Can Benefit from Market-Driven Journalism in Hong Kong.” Critically Examine.. StudyMode.com. Retrieved 10, 2010, from http://www.studymode.com/essays/Citizens-Can-Benefit-From-Market-Driven-Journalism-458974.html
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