Citigroup Strengths

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The organization which I will analyze for its strengths and weaknesses is CitiGroup. CitiGroup is the world’s largest financial services conglomerate which operates in 140 countries; it employs around 260000 employees and has over 200 Million customers. CitiGroup was formed in the year 1998, following the merger of Citicorp and Travelers Group. Currently Citi is organized in two major segments – Citi Corp and Citi Holdings. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

The group suffered huge losses during the global financial crisis of 2008 and was rescued subsequently by the US government by a massive bailout. The organization, under the leadership of Vikram Pandit has made enormous strides towards recovery and is widely seen to be on ‘track’ to profitability. Analyzing such a large and complex organization is no mean task but I’ll do my best to identify its strengths and weaknesses.

CitiGroup’s main strength lies in its unique global positioning and network. Its vast network spans around 140 countries and has over 15000 offices worldwide. The company has a customer base of over 200 million. 95% of the fortune 500 companies are Citi’s Clients. No other financial services organization can match these traits of Citi. The second major strength of Citi is the wide array of products and services which it provides. As mentioned earlier, Citi’s global operations encompass consumer banking through Citi Bank, Securities brokerage through Morgan Stanley Smith Barney, Global Transaction Services and Wealth Management services. GTS alone manages a global payment flow of $ 9 trillion every day. Third major strength of Citi is its consumer banking business, Citibank and the Investment banking division. CitiBank operates...
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