Cisco in the Coyote Valley

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Cisco in the Coyote Valley.
In the discussion case of “Cisco in the Coyote Valley”, there are different stakeholders, which hold different interests in the company’s expansion. Some of these stakeholders are in favor of the company’s expansion and there are other stakeholders that are not. Different opinions like these will arise when expanding a business and a company needs to take that into factor when planning to expand.

In the discussion case “Cisco in the Coyote Valley” there were relevant and non-market stakeholders. The relevant stakeholders are: the employees, stockholders, customers, suppliers, retailers and wholesalers. All of which may have a different opinion on the expansion of the company. The non-market stakeholders are: the community, activists groups, government, and the general public. Each of these stakeholders has different interests in the company.

Let’s start with the relevant stakeholders, the employees interest in the company is for the company to “Maintain stable employment in firm, receive fair pay for work, and work in a safe and comfortable environment (Lawrence & Weber p. 14)”. The employee is in favor of the Coyote Valley project, because it allows more employment opportunities and most likely more pay. The stockholder’s interest in the company is to receive a satisfactory return on investments in the company. The stockholder is in favor of the Coyote Valley project, because that enables the company to produce more, which causes the stockholder to gain more interest. The customer’s interest in the company is to “receive fair exchange: value and quality for the money that they have spent (Lawrence & Weber p. 14)”. The customer is in favor of the Coyote Valley project, because that enables the customer to get products quicker, and of better quality faster. The supplier’s interest in the company is to receive regular orders for their goods.  The supplier is in favor of the Coyote Valley project, because that enables the supplier...
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