Choose one of the opening cases from chapter 1, 2, 3, 4, or 5. Answer the opening case questions found at the end of section 1 and section 2 for the corresponding chapter. Be sure to list the chapter and the title of the case in your answer.
Chapter 1 Apple-Merging Technology, Business, and Entertainment
1. What might have happened to Apple if its top executives had not supported investment in iPods?
Apple was lacking creativity and innovation before the iPod came along. Due to Porters’ Five Forces had they not introduced the iPod; rivalry amongst competitors would have allowed for Microsoft to introduce Zune first, and apple would not have the reputation it has now for portable music. The threat of new entrants could have also allowed for new companies to invent similar devices.
2. Formulate a strategy for how Apple can use efficiency IT metrics to improve business.
Efficiency IT metrics are based on the technology itself. Apple can improve its business by maintaining constant website availability and by keeping an optimal thoughput performance. The apple website is somewhat interactive, however most; if not all purchases are made thru iTunes. Apple can effectively improve efficiency by measuring web traffic, transaction speed and information accuracy on both Websites. This will ensure efficiency across the board.
3. Formulate a strategy for how Apple can use effectiveness IT metrics to improve its business.
Effectiveness IT metrics measures how IT affects specific aspects of the business world. Information Week, the business value of technology, states that some of the key elements used to improve problems with some of the Effectiveness IT Metrics are customer satisfaction, conversion rates, financial, missed opportunities, drop outs, and the ultimate test. Apple could launch a survey in an email blast to customers to measure customer satisfaction, drop-outs on new apps; the ultimate case could also be a part of the survey... [continues]
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