1. Choose two factors of the production environment as discussed in Chapter One and discuss the challenges those two factors present to Cirque du Soleil. Factor 1- Labor
People (labor) has always been an important resource in producing goods and services, and many people are now being replaced by technology, however this is virtually impossible to do at Cirque du Soleil, because without the employment of people, there could be no circus featuring human artistry to the highest degree possible. Cirque du Soleil has been blessed with the special challenge of staffing the best of the best; People who excel in dance, acrobats and theatre from around the world, to put on the most colorful live entertainment around. Some of the labor for the cirque are those that setup and tear down the elaborate exhibits such as the Grand Chapiteau or big top. It stands 66 feet high,167 feet in diameter, and is supported by four masts, each 80 feet tall. The big top tent can seat 2,555 people. It takes a team of about 80 people to raise the big top. Factor 2- Entrepreneurship
One thing that I learned is that all the resources in the world have little value unless entrepreneurs are willing to take the risk of starting businesses to use those resources. The founder of Cirque du Soleil, Guy Laliberte and his entrusted staff most certainly have grasped hold of this belief as we see that he has created a brand that is strong and is virtually impossible to be duplicated. Cirque du Soleil stays on the cutting edge of competition by creating and implementing shows that incorporate endless possibilities, challenge the mind, the body and has bleeding edge technology. 2. In your opinion, is Cirque du Soleil a world class business? Explain your response. Yes. I strongly fee that the Cirque du Soleil is a lucrative world class business. It is a multi-million dollar traveling production and one of the world’s most important producers of live entertainment. The international appeal of their...
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