Mission Statement: Invoke the imagination, provoke the senses and evoke the emotions of the people around the world.
They want their audience to bring imagination, while challenge the senses and bringing out the emotions of people around the world. Their vision is to continually introduce a new and exciting show. Strength: They are introducing and challenging the audience to a unique way of a circus experience. Their use of words with invoke, provoke, and evoking the emotions of people. They start with wanting to appeal to the audience and from there they will provide a show to intrigue and bring passion the performance to everyone. They are focusing on the customer’s benefits. Weaknesses: The statement is too vague; you don’t understand the business they are in. Though it is a powerful sentence it doesn’t say anything about their organization. Degree of Rivalry (all four threats combined together)
They are competing against the live entertainment business. Some competing industries such as opera, theatre, and Broadway. They are trying to get to some cities, and having to bid to make it in. Competition is not based on price, it’s based on the attraction of the audience, drawing in their interest.
Because it’s such a large organization, Cirque du Soleil would never have the problem of suppliers taking over. There are many other options to get their resources from. Cirque de Soleil would provide so much profit to their suppliers they would not want to lose them as customer, and therefore keep their prices low. -celebrities- may not have as much power with a celebrity, they may name a price and cirque de soleil would not have much say if their was a large demand for that person or group. -communications
Power of Buyers
The media will affect the buyer’s decision. The buyers are also dependant on where the show is taking place. Buyers are tourists, families, children, general...