Cirque Du Soleil Case Notes

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  • Topic: Cirque du Soleil, Guy Laliberté, Montreal
  • Pages : 4 (665 words )
  • Download(s) : 78
  • Published : February 24, 2013
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Cirque du Soleil
Notes

INTRODUCTION

LEADERSHIP
* Marc Gagnon – Chief Operating officer – Started 1989 * First task: Write a termination policy
* Employee newsletter – la boule – employee submissions completely uncensored. * How do we reach our people? How do we keep them focused? * Tried to create a strong sense of community & family. * Struggle with benevolent parent & official employer * Mario D’Amico – Executive Vice President Marketing

* Creativity at the core – NOT the customer
* We’re not a product company, we’re an artist works company * Would not use customer feedback to guide production *

FINANCIAL/ECONOMIC
* In 1984 had 73 people – In 2001 had 2100 people - 2876.71 % increase in 17 yrs * From 1984 – 1989 – Played 270,000/yr (1 cirque show) * From 2001 - $6,000,000 – 2222.22% increase in viewership – GRAPH AND EXTRAPOLATE (8 cirque shows 2002) * 1998 – CIRQUE VALUED AT $800 million

* Loan of 1.5 million to buy equipment and go on tour.
* Other income – Films, IMAX large format
* Paid per show, not per week – unemployed for a fourth of the year. * Turnover – 15%/ year – more training and searching required. (500 artists) - 75/yr new artists * ++ INJURIES – 37 injuries for 57 employees

* Cost of down time
* Cost of therapy
* Cost of retraining

* Ticket prices increased by $5
* Mandate that family of 4 could see show for $100
* BELAGIO HOTEL – PRICE – 75 Million
* Show sells out at $100 ever night ----Create chart.

STRATEGY
* LaLiberte did not want outside investors or to go public. * What Business – Entertaining People
* 1998 – entertainment complexes – presenting a unique blend of creation and the performing arts, of architecture and arts in general. * Do fewer shows in each market to create demand.
* Relies heavily on Guy LaLiberte.
* People are asking: WHERE...
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