Cirque Du Soleil Case

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  • Topic: Cirque du Soleil, Franco Dragone, Treasure Island Hotel and Casino
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  • Published : February 5, 2011
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Cirque Du Soleil Case
Strength: 1.Professional performance group
a. 300 seamstresses, engineer, makeup artists32 talent scouts and casting staff b. 20,000 members of Cirque’s cast, who number 2,700 and speak 27 languages 2.Mass of wonderful shows
a. Mystere, La Nouba, O, Dralion, Varekai, and Zumanity
b. These shows offer audiences manifestation of a spiritual
3.Good relationship with theater, and hotel and casino
a. partners absorb up to 75% production costs
b. transformed a one-tour, one-residence circus company into an entertainment powerhouses
4.Great management teams
a.use creative staff to make company run well
b.focus on creative process and production personnel
5. High profits on shows
a.$430 million returned on Mystere; $480 million returned on O

Weakness: 1. High cost on management and shows
a. Maintaining thousands of employees and facilities
b. High cost to produce an show
2. The price of shows and performances is not affordable to many people 3. Limited locations to have performances
4. Splits about half of its profits with partners
Opportunities: 1. Good entertainment environment in Las Vegas
2. Wide target audiences
a. different shows attract different audiences from young to old
3. Multiple Markets
a. Performances, shows, and a series of shows on TV
4. Few competitors in the same industry
5. Long lives of the exotic shows which can least for 10-12 years

Threads: 1. Along with the internet develop, more people prefer watching shows Online
2. People can’t afford the price due to the economic downside, and high unemployment

Question 2.
The first key competitive advantage of Cirque du Soleil is its huge and professional performance and management group which includes 300 seamstresses, engineers, and makeup artists who have stage lives of 10- 12 years. Moreover, Cirque’s team of 32 talent scouts and...
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