Cinema City Analysis
Cinema City
Strategic analysis
Pawe? Majchrzak
2009
Contents
I.History 2
II.Letter from the CEO 2
III.Goals and aims 4
IV.Managerial system and organizational structure 6
V.Financial situation 7
VI.External surrounding 8
VII.BCG matrix 9
VIII.SWOT analysis 10
IX.Porter's five forces analysis 10
X.Plans for future 14
XI.Conclusions 15
I.History1
The origins of Cinema City date back to 1929 when the Greidinger family opened the first cinema in Haifa, Israel. The subsequent years were marked by the development of the company's business in the Israeli market, including such landmark events as the launch of the first multiplex in Israel in the early 1980s. Today Cinema City is opening in Israel state-of-the-art megaplexes, which will replace the first generation of mulitplex theatres.
In the second half of 1990s, Cinema City began to expand internationally. The company's primary focus was Central and Eastern Europe. In 1997, the company launched its first multiplex in Budapest, Hungary, and in 1999, it entered the Czech and Polish markets. In 1999 Cinema City signed a strategic agreement with IMAX� and since that time the company has been�the exclusive operator of IMAX� theatres in Poland, the Czech Republic, Bulgaria, Romania and Hungary.
In 2000 the Company opened its first multiplex in Poland - Sadyba Best mall in Warsaw.�In 2002 Cinema City achieved a leading position in Poland by acquiring four multiplexes from one of its main competitors at the time. Also in 2002 the company's New Age Media subsidiary was established to run the growing cinema advertising activity in the Cinema City multiplexes.
In 2003 the company established its film distribution company - Forum Film Poland, to represent Walt Disney as well as other leading US and Polish studios in Poland.�In 2005 the film
Strategic analysis
Pawe? Majchrzak
2009
Contents
I.History 2
II.Letter from the CEO 2
III.Goals and aims 4
IV.Managerial system and organizational structure 6
V.Financial situation 7
VI.External surrounding 8
VII.BCG matrix 9
VIII.SWOT analysis 10
IX.Porter's five forces analysis 10
X.Plans for future 14
XI.Conclusions 15
I.History1
The origins of Cinema City date back to 1929 when the Greidinger family opened the first cinema in Haifa, Israel. The subsequent years were marked by the development of the company's business in the Israeli market, including such landmark events as the launch of the first multiplex in Israel in the early 1980s. Today Cinema City is opening in Israel state-of-the-art megaplexes, which will replace the first generation of mulitplex theatres.
In the second half of 1990s, Cinema City began to expand internationally. The company's primary focus was Central and Eastern Europe. In 1997, the company launched its first multiplex in Budapest, Hungary, and in 1999, it entered the Czech and Polish markets. In 1999 Cinema City signed a strategic agreement with IMAX� and since that time the company has been�the exclusive operator of IMAX� theatres in Poland, the Czech Republic, Bulgaria, Romania and Hungary.
In 2000 the Company opened its first multiplex in Poland - Sadyba Best mall in Warsaw.�In 2002 Cinema City achieved a leading position in Poland by acquiring four multiplexes from one of its main competitors at the time. Also in 2002 the company's New Age Media subsidiary was established to run the growing cinema advertising activity in the Cinema City multiplexes.
In 2003 the company established its film distribution company - Forum Film Poland, to represent Walt Disney as well as other leading US and Polish studios in Poland.�In 2005 the film