The tobacco industry is the second largest advertiser in the print media, including magazines and newspapers, and the largest advertiser on the billboards. I agree with Weiss in her essay about McDonald’s and Old Spice Man. I agree because I think that a lot of advertisement’s can be very misleading. The essay that I am writing about supports her many views because it tells about how advertising can be deceiving to consumers. As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days of media and consumers have needed to keep an eye out for them. Yet, with so many advertisements that consumers are exposed to each day, worrying about the truth of every line and every sentence of an ad is quite inconvenient. Advertisers must follow strict guidelines to stay clear of lawsuits resulting from deceptive advertisements. I will be focusing on cigarette advertisements and how consumers have been deceived through their ads. Deceptive advertising can be described as advertising which is misleading in a material aspect. This definition would include all the false and misleading advertisements that would appear in print, television, radio, outdoor and direct mailings. As any consumer can see, advertisers have many means by which they can trick or deceive the consumers. Cigarettes are one of the most heavily marketed consumer products in the United States. Tobacco companies currently spend almost six billion dollars a year to promote and advertise their products and have increased their spending by more than twelve times since...
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