Weakness: One of Church & Dwight's major weaknesses is overextending their branding of the Arm and Hammer product. While they are popular for the baking soda product, for some reason Church & Dwight felt the need to put the symbol everywhere. When you go to a super market you can see it on laundry detergent all the way to toothpaste. Over saturating the market place with a symbol/product tends to make the product less special. The public tends to phase out the importance of that product and the brand recognition then becomes a threat.
Opportunity: Church & Dwight have a great amount of opportunity within there organization. With product lines focusing on household, personal care, specialty, and international products, Church & Dwight have many different possibilities on expanding there business and market share.
Threat: The major threat that Church & Dwight face is their competition. The competitors in their field have more money and stronger advertising campaigns. This puts Church & Dwight at a major disadvantage to gain new customers since it competitors are getting all the attention.
Strategies: A strategy Church & Dwight should pursue is to launch some new products under a new name. That way they will stand alone in the eyes of consumers, and if they are not a success, there will be no impact on the Arm and...