We are a Catholic College dedicated to the education and development of the whole person, so that all students can realise their full potential. To achieve this as a community we will: Provide the highest standards of teaching and learning. Expect students to show commitment to their studies and the Christian values of the College. Provide equality of opportunity, with mutual respect and positive encouragement. Build and further develop a partnership with parents, schools, parishes, higher education and the local community. Value staff and support their professional development. In doing this we will reflect Christ’s teaching in the life and work of the whole College.
Guiding Principles and Values All marketing activity connected with the College will relate to the fulfilment of the College mission and the values which stem from it. The purpose of marketing at Christ The King College will be to successfully identify and meet the needs of student, prospective students, parents, partner schools and members of the wider college community. All marketing communication and activities at Christ the King will be honest, accurate and consistent. Marketing activities will fully support and promote equality of opportunities at Christ the King, and will ensure that the richness and diversity of our community is truly reflected in all internal and external marketing events and publications. A key focus of marketing activity will be the identification and achievement of agreed recruitment targets. All actions and tasks undertaken in connection with marketing will be within budget.
2 2 Identifying our market
As a Catholic Sixth Form College, Christ the King has a clearly defined character and ethos that distinguishes us from the majority of other providers in the area. Many students choose to join us for this reason. Equally, we specialise in providing courses, support services and an... [continues]
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