Choose a similar product designed by two different companies for two different markets and compare and contrast the design principles.
Choose a similar product or product range designed by two different companies for two different markets and compare and contrast the design principles.
Why makes design products much better? Because designers carefully experience and observe the details of every part of life; they even solve the unobvious problems that people didn’t notice. “When the products are aesthetically pleasing and functionally correct, we tend to be unaware of them”(Stumpf 2000, P12-13). Moreover, why will a similar product be designed for different types of user? Every user selects products depending on their demand; as we have different life styles, taste and values. So that’s why we can see so many similar products selected by consumers in the stores. This essay will choose toasters as the research subject due to their popularity as an important part in people’s daily life. We use it every day, every morning, but do you know how the designers designed the two similar toasters in two opposite usage-situations that are sold to two different types of user? In this essay, I would like to describe two toasters, and then these two products are going to be compared according to their principles of design.
”Pop-up Toaster 1-slice” is designed by a Japanese company named ‘plus minus zero’ and the designer is Naoto Fukasawa who is a internationally well known designer. The unique characteristic of this toaster is that it cooks only one single slice of toast in this machine and it is just like the way this company’s philosophy, which is “just right”(Plus minus zero 2003). You toast your slices of bread one by one, you don’t hurry and it lets you slow down to enjoy your breakfast. When you toast your first slice of bread, you have time to drink your coffee and read the newspaper. As the toast jumps up and you spread the butter on it, you put the other one in. This situation can make you to pay attention to your morning life. If you are couples using this toaster, you will give the first toast
Why makes design products much better? Because designers carefully experience and observe the details of every part of life; they even solve the unobvious problems that people didn’t notice. “When the products are aesthetically pleasing and functionally correct, we tend to be unaware of them”(Stumpf 2000, P12-13). Moreover, why will a similar product be designed for different types of user? Every user selects products depending on their demand; as we have different life styles, taste and values. So that’s why we can see so many similar products selected by consumers in the stores. This essay will choose toasters as the research subject due to their popularity as an important part in people’s daily life. We use it every day, every morning, but do you know how the designers designed the two similar toasters in two opposite usage-situations that are sold to two different types of user? In this essay, I would like to describe two toasters, and then these two products are going to be compared according to their principles of design.
”Pop-up Toaster 1-slice” is designed by a Japanese company named ‘plus minus zero’ and the designer is Naoto Fukasawa who is a internationally well known designer. The unique characteristic of this toaster is that it cooks only one single slice of toast in this machine and it is just like the way this company’s philosophy, which is “just right”(Plus minus zero 2003). You toast your slices of bread one by one, you don’t hurry and it lets you slow down to enjoy your breakfast. When you toast your first slice of bread, you have time to drink your coffee and read the newspaper. As the toast jumps up and you spread the butter on it, you put the other one in. This situation can make you to pay attention to your morning life. If you are couples using this toaster, you will give the first toast