Chocolate Market Research

Topics: Chocolate, Romania, 16th century Pages: 2 (404 words) Published: May 22, 2013
Table of Content

Chocolate History3
1.Market Area3
2.Market Structure
4.Market Dynamics
5.Market evolution
6.Market conjuncture
7.Demand and offer
8.Prices and tariffs
9.Imports and exports

Chocolate History

Chocolate has been used as a drink for nearly all of its history, but until the 16th century, no European had ever heard of the popular drink from the Central and South American people. It was not until the Spanish conquest of the Aztecs that chocolate could be imported to Europe. Chocolate in its solid form was invented in 1847. Joseph Fry & Son discovered a way to mix some of the cocoa butter back into the dutched chocolate, and added sugar, creating a paste that could be modeled. The result was the first modern chocolate bar. Nowadays, chocolate has become one of the most popular food types and flavors in the world. Secret techniques in blending and roasting beans, traditional family recipes and creative interpretations, and innovative candy making techniques have been handed down from generation to generation.

1.Market Area

Geographical Chocolate Consumption
Romanian people are difficult to satisfy when it comes to sweets. The results of the survey undertaken by ISRA Center Marketing Research, show the fact that out of 3000 people interviewed, 2550 consume chocolate (85% ), and in what concerns other sugar products, only a number of 720 (26%) people prefer something else instead of chocolate. Most of them live in Banat but also Muntenia and Crisana. On the other hand, people living in the Northern part of Dobrogea and in the mountain regions show a very low rate of consumption, due to difficulties in distribution. Although Romanian consumption is 1, 9 kilo per person, while in the EU the medium consumption exceeds 6 kilos annually, the Romanian market has been constantly growing since 2006.

Depending on the region, chocolate consumption in the economic segment has a...
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