Chocolate Confectionery

Only available on StudyMode
  • Download(s) : 63
  • Published : April 13, 2011
Open Document
Text Preview
About this report
* Top snack choice for consumers and bought as a personal treat by almost half the population, the chocolate bar market has benefited from increased snacking on-the-go. * Ethical considerations have increased in prominence in new product launches for chocolate confectionery in 2009 compared to 2007, although 7% of consumers say they don’t trust fair-trade products. * Parents continue to maintained control over the purchase of chocolate confectionery for their children: only a third of children aged 7-16 years are buying chocolate confectionery themselves. * Four million, mostly more affluent middle-class consumers, actively avoid buying chocolate confectionery for their children. * Consumers are ‘creatures of habit’ when buying chocolate confectionery - only a tenth are adventurous enough to be trying new chocolate flavours or formats. * Almost two fifths of consumers are buying less chocolate confectionery for health reasons, opening up opportunities for a wider range of lower fat/calorie options. ( According to Euromonitor’s latest research on organic food, a part of its global study into the growing market for health and wellness products, the UK’s organic chocolate market was worth ?24 million in 2004, growing on average by a phenomenal 30% each year since 2002. This compares very favourably to the UK chocolate market overall, which has only managed annual growth of just 1.5% over the same period.

With a market share of over 90%, Green and Black's is the UK’s number one organic chocolate player. Consequently, through its ?20 million acquisition deal, Cadbury can consolidate its hold on the UK chocolate market and gain a solid grounding in the rapidly growing organic chocolate sector While organic products are becoming increasingly popular among the UK population, Euromonitor International believe that this trend alone does not explain Green and Black’s stellar performance. Rather, the company’s sales have more than...
tracking img