Choclate

Topics: Chocolate, Cadbury plc, Cadbury Dairy Milk Pages: 2 (445 words) Published: May 15, 2013
Objectives of the project

SITUATION ANALYSIS
Cadbury is the fourth largest supplier of chocolate and other sugar confectionaries in the market. The following is the SWOT analysis for the company. Weaknesses
Geographic constraints owing to the multiple franchisee ownership of core brands such as Schweppes. Large portion of population suffer from. Diabetes, cholesterol disorders etc.Dental problems associated with. Consumption of chocolates.Weaker financial position following the demerger, Drpepper Snapple group. Limited product portfolio. Strengths

Wide product range
Good prices
International business
Advertising
Good availability
Large teeming population kids and teenagers
Well established market.
Threats
Unable to understand foreign customer preference. Social changes, rising obesity and consumers obsession with calories counting. Threat of entry due to the competition growing through acquisition. Rising of raw material cost. Opportunities

Innovative uncultured chocolate market in Pakistan (such as sugar free chocolate sector). Increasing acceptance of Globalization and better relationship with foreign companies. Enter in the new potential markets

Micro Environment;
It means the internal environment of the company and it is also called small environmental forces which directly or indirectly affected the company. It has some forces which are discussed below
Company;
Cadbury dairy milk is a company which manufactures the products like chocolate. There are different departments in the company who collectively responsible to make the products. Suppliers;
Suppliers are those persons who provide the raw material to the company like cocoa and other supporting raw material there are also external suppliers who provide the finished goods to and create link between company and customers. Intermediaries;

After making the finished products they create a link between company and suppliers, they include wholesalers, retailers and middlemen....
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