Chipping Away at Intel

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Assignment #1- Case Study: Chipping Away at Intel
Entrece Jenkins Washington
HRM 560/ Summer 2012
July 22, 2012
Dr. John H. Carter

Assignment #1- Case Study: Chipping Away at Intel
Question #1- Explain the changes at Intel during the first 3 years of Barrett’s tenure. Craig R. Barrett became the fourth CEO of Intel in 1998 proceeding Robert Noyce, Gordon More, and Andrew Grove (Lohr, 1998). Barrett began his mission as CEO with the plan to diversify and expand Intel by increasing the efficiency of the computer chip while giving the consumer a higher quality chip. Barrett’s focus was to expand Intel’s manufacturing capability while raising revenue (Advameg, Inc., 2012). Barrett faced many challenges during the first few years as CEO of Intel. Some of the challenges began with the slow economy, 9/11, and the probability that the U.S. may go to war with Iraq (Palmer, Dunford, & Akin, 2010, p. 72). Nonetheless, Barrett was determined to restructure Intel and make the company more competitive in the information and technology market (Advameg, Inc., 2012). During the course of Barrett implementing changes, he upset some of his major clients, and had to withdraw the changes previously made. This step caused Barrett to lose money because of bad business decisions (Palmer, Dunford, & Akin, 2010, p. 72). As the information and technology, market grew; Barrett faced more internal and external pressures. The pressures included Barrett’s production of fabricated chips that were defective causing him to spend more time and money to perfect the product for marketing and distribution (Advameg, Inc., 2012). Question #2- Identify three environmental changes faced by Intel. Three environmental pressures that Intel faced, while under Barrett’s leadership is declining market, hypercompetition, and geopathical pressures (Palmer, Dunford, & Akin, 2010, p. 54-57). When Barrett took over as CEO his business plan was to make drastic changes in the system by...
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