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Northeastern University
Telecommunications Public Policy and Business Management
TSMG 5340 (32263 - Sec 01)
Wednesdays – 6:00 PM – 9:30 PM
Snell Engineering Center - Room 153
Spring Semester - 2013

Timothy Enright, Instructor
130 Snell Engineering Center
Northeastern University
360 Huntington Avenue
Boston, MA 02115

Office Phone: 781.953.6800Email: tpenright11@aol.com or t.enright@neu.edu

Course Description:

This course provides an overview of the telecommunications industry with a specific focus on management practices, varying technologies, public policy and current industry trends. We will be learning about and applying management techniques/strategies from finance, marketing, strategic management, information technology, and general business operations. Some of the topics discussed include: a general overview of the telephony industry, past and current industry trends, business operations, the US Telecommunications Act of 1996, wireless, broadband, VoIP, internet trends, cable, the current competitive environment in the US and internationally, governmental regulations and deregulations, mergers and acquisitions, global trends and current events in the telecommunications industry. We will discuss companies like Cisco, AT&T, Google, Apple, Microsoft, Huawei, HTC, YouTube, Hulu, Blackberry (RIM), Comcast, etc.

Course Objectives:

1. To learn and apply methodologies from “case studies” and additional readings within the telecom industry.

2. To develop an understanding of the historic and present global telecommunications industry by focusing/understanding the role of government regulation, technological innovation, investment and the rapidly changing competitive business environment of the telecommunications industry.

3. To analyze the implications of new technologies (and rapid technology change) on company business models, international competition, and public policy/government regulations.

Blackboard:

We have a site at Blackboard. The site includes readings and related assignments. Please check the site on a regular basis and, at a minimum, twice per week. Additional readings and assignments will be added from week to week. The syllabus may change during the semester to accommodate additional assignments or changes in assignments. It is your responsibility to keep current with the information posted on Blackboard and any updates to the syllabus.

Assignments will be from the following:

1. Class materials are available at the bookstore in the form of a “Case Packet”. (CP). 2. Readings posted on our Blackboard web site, including articles from telecommunications publications and industry resources. (BB). 3. Related web sites, including regulatory agencies, businesses, and technology web sites.

Requirements

1. All reading and assignments listed below (including any assignments posted on Blackboard)

2. Provide weekly class participation (individual/group)

3. Completion of all written assignments/case write-ups on or before due dates (individual/group)

4. Complete Final Written Assignment (group)

5. Late assignments will automatically receive a reduced grade

Course Evaluation

Matav Case - 5% (Individual)

The Canadian Telecommunications Industry – 5% (Individual)

Comcast/AT&T Case – 5% (Individual)

Blackberry Case (RIM) – 5% (Individual)

Skype Case – 5% (Individual)

Huawei: Cisco’s Challenger Case – 10% (Individual)

Hulu Case – 10% (Individual)

HTC Case – 10% (Group)

Twitter Case – 10% (Group)

Google’s Android Case – 10% (Group)

Apple – FINAL WRITTEN ASSIGNMENT – 15% (Group)

Positive Class Participation – 10% (Individual/Group)

Key Dates

Matav Case – Minimum of 3 pages – 1/22/2013

The Canadian Telecommunications Industry – Minimum of 3 pages – 1/29/2013

Skype Case – Minimum of 3 pages – 2/05/2013

Comcast/AT&T Case – Minimum of 3 pages – 2/12/2013

Blackberry...
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