Chilean Mine Collapse

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  • Topic: Employee assistance programs, Want, Need
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  • Published : May 5, 2013
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Chilean Mine Collapse
Jessica Kuykendall
BCOM/275
January 23,2012
Dr. Lodessa Washington

Chilean Mine Collapse
When disaster strikes it’s up to the people directly and indirectly involved to step up and clean up the mess. On August 5, 2010, a gold mine near the northern city of Copiapó, Chile caved in, trapping thirty-three miners about 2,300 feet below the surface. For seventeen days, there was no word on their fate. As the days passed, Chileans grew increasingly skeptical that any of the miners had survived. Throughout this paper we will take an in-depth look at the different roles of those in the audience of the Chilean Mine Collapse, the potential needs of the employees receiving the devastating news, and the actions necessary for management to take before and after intendance audiences receive this information. In an emergency response situation there are many needs that need to be accounted for. At the top of the needs list is communication. According to Moore & Parker (2009) communication involves the shared understanding of feelings, thought, wants, needs, and intentions of the message. The most important part of communication is knowing who your audience is. In the Chilean Mine collapse the audience includes the affected employees, the friends and families of those affected, the employees, the management and stockholders of the company, the community, and never forget the media. When strategy strikes the first group that plays an immediate role are the friends and families of the affected employees. The friends and families are the ones that take the brunt of the turmoil. It’s the families that have to hope and pray that their loved ones are going to survive, and come out of this alive and well while all along finding a way to continue on living.

While struggling to keep up with the demands from the employees involved and the friends and families the company must also be involved with the employees not directly involved. The...
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