August 19, 2012
University of Phoenix
Chilean Copper Mine Collapse
In August 2010, the world focused on a small copper mine in northern Chile, when it was discovered that 33 trapped miners were still alive after the mining shaft collapsed. This tragedy captured audiences of every source of mainstream media around the world. The media reported updates on the conditions of the trapped miners daily until their rescue in October 2010. People were drawn to the families of the trapped miners. Because of the magnitude of this unnatural disaster, audiences worldwide were depending on the reporters to give them every detail possible, not to mention those connected to the disaster: family, close friends, coworkers, rescue teams of the trapped miners. Many people living thousands of miles away from the disaster site hoped for a glimpse of the trapped miners and their rescue. It is very important to know the specific needs of your audience during this type of tragedy. Things to be considered when communicating to various audiences are the type of media, demographic of the audience, and the level of frequency. Type of Media
Traditionally, radio, television, and newspaper have been the main source of media. With technology, the Internet has surpassed the traditional media in obtaining news information. In this specific incident all forms of media were used because people all over the world, were interested in the outcome of the disaster. At the support center for the trapped families the spokesperson played a very important role during the entire situation. The spokesperson had to show empathy and respect in every aspect, no matter what type of media for which he was being interviewed. The spokesperson is the voice of the company and the commentary leader for the news media.
Demographic of the Audience
The next consideration is the specific pole or location of the audience. It is vital when drafting the message that the spokesperson is aware of the people who will be reading or listening to the speech or message. “Knowing your audience—their beliefs, attitudes, age, education level, job functions, language and culture—is the single most important aspect of developing your speech. Your audience isn’t just a passive group of people who come together by happenstance to listen to you. Your audience is assembled for a very real reason: They want to hear what you have to say. In public speaking, the audience is the entire reason you are giving the speech; thus, the audience is the most important component of speechmaking” (Owen PHD., 2008). Knowing this will allow the speaker to focus in on the specific details with the family; when speaking to the nation they can be less informative and more factual. It is important to know what items should be disclosed in the message. For example, communication with coworkers that worked in the same mine would be very informative and would show sympathy and concern for the trapped miners. The spokesperson must be diligent to ensure no blame is placed on the company or the employees. The tragedy pulled on the heartstrings of many people across the world with many doubting the integrity of the company and their ability to handle the crisis effectively. During this time the pulse of the entire operation depended on the effectiveness of the speaker and his tenacity to stick beside the family and friends of the ones trapped. Lastly, once the speaker knows the audience they will know the frequency of communication during this type of event. Frequency of Communication
The frequency of communication will depend on the needs of audience of each kind of media. Family members will need periodic details as things progress on the efforts to rescue their families. Other coworkers will have to be informed on the rescue efforts and of any type of work related communication such as employee assistance, grief counselors, or further work instructions...