Childhood Obesity; the Impact of Food Advertising

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Childhood Obesity: The Impact of Advertising

Step One of Final Research Paper
Child Obesity
Edith Moreno
ENG 122 English Composition II
Megan Pope
February 13, 2012

Childhood Obesity: The Effects of Advertising

The topic I selected is Childhood Obesity and narrowed it down to Childhood Obesity and The Effects of Advertising. Food commercials play a large role involving this dilemma. I also selected this topic because my granddaughter has a weight problem that we have been monitoring for sometime now. When I see an overweight child I often wonder what are their eating habits and what are the parents doing to help? I myself crave foods shown on television but as an adult control the foods I eat. Children do not have this ability and have to rely on their parents for guidance with their consumption of foods. If childhood obesity is a problem, why is television glorifying and heightening Burger King and MacDonald’s? these businesses try to bring nutritious items to their menus but it’s up to the parents to enforce the choices. The way I refine my topic was by looking at all the different subjects on Childhood Obesity and decided on television and food commercials. I plan to argue the enticing of fast foods shown on Saturday morning commercials when children are enjoying watching cartoons or educational programs. The reason why I know this happens is because I sit with my six year old grandson sometimes watching these shows and he always asks me to buy him different foods being shown and I decline and tell him I will but him some fruit instead. I researched an article from the website WebMD, and it states that:” In the 1970s, 43% of the commercials that ran during children’s programs hawked sugary breakfast cereals. Now, a new study reveals more commercials than ever are pushing bigger and bigger fast-foods meals. The researchers say this trend could be contributing to the alarming rise in childhood...
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