Safe Kids Child Care is a start-up organization that provides day care services . This mid-sized child care facility serves children from three months to six years of age. Our services are safe and secure, providing the parents with an excellent place where their children can be taken care of. Safe Kids Child Care is a business that has become necessary in today's fast-paced world. There are an increasing amount of families who have become dependent on two incomes, which has created the necessity of the child care industry. Indeed, there are over 300 facilities in the area that provide similar services to Safe Kids Care, each of these has a large client base, and a lucrative business. There is no doubt that there is room in the market for a high-quality child care facility. There are two general types of facilities. The larger style is commercially run, typically a corporate center. These facilities are both regional and national. The first is a pricing structure where Safe Kids' services will be priced at 5%-10% less than the larger commercial run facilities. The second differentiating effort will be benchmarked customer service. A customer-centric philosophy will be infused within the entire organization. Safe Kids will spend extra money to attract and train the best employees. This is especially important because it is the employees that interact with both the children and parents and will have the best chance to impress them enough to turn them into a loyal customer as well as to be vocal in telling their friends about their positive child care experience. 2. The Company
Safe Kids Care is a start-up managed by four partners. These four partners are capable of handling the sales/management and finance/administration areas, respectively. After analysis of conditions in the industry, they are convinced there is a viable growth opportunity for a business of this type. The customers of a business of this nature will be companies in need of a facility to provide a safe and secure child care. It will be “SAFE KIDS CARE’S” philosophy to offer an attractive facility of adequate size to our clients. We will also provide them with a full service consulting team that will coordinate their needs without taking them away from the daily operation of their own businesses. 2.1 Company Locations and Facilities
Safe Kids Care will base its' operations in Gulshan,Dhaka . The facility will originally consist of a 1,300 sq. ft. house in a quiet, residential neighborhood. The yard will be fully fenced in, to ensure no one can either come in or wander away. The yard will be furnished with safe, entertaining toys, as well as a sandbox. The house will be used for rainy-day activities and the serving and preparation of meals. The house will also contain toys, games, and books for the entertainment of the children. 2.2 Services
Safe Kids Care offers child care services for ages from 3-month infants to 6 years old. Hours of operation are from 6:30 A.M. to 7:30 P.M., Saturday through Thursday. Safe Kids Child Care aims to offer safe and secure child care at all times. Close personal attention to each child is essential to providing a quality experience for all children; therefore, adequate personnel will be hired to ensure each child has the proper supervision will in our care.
2.3 Entry and Growth Strategy
In order to gain a foothold in the market palce, we need to devote time to research the needs and growth potential of Gulshan, Dhaka. These facilities will provide with the lure we require to entice clients to use our services. Advertising and promotional efforts will be concentrated in those areas that management experience has demonstrated to be the most effective. The use of local magazines and Newspapers will tap the market we desire. As is true of most new businesses, we expect growth during the 1st year to be slow. However as more people become aware of our service through word of mouth and advertisement....
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