Chick Fil-a Research Essay

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Brandon Maddox
Ms. Barnes
Economics 2nd
24 October 2011
Chick Fil-a Inc.
Chick Fil-A started in 1946, when Truett Cathy opened his first restaurant, The Dwarf Grill, in Hapeville, Georgia. Credited with inventing Chick-fil-A's boneless breast of chicken sandwich, Cathy founded Chick-fil-A, Inc. in the early 1960s and pioneered the establishment of restaurants in shopping malls with the opening of the first Chick-fil-A Restaurant at a mall in suburban Atlanta in 1967. Since then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with over 1,500 locations in 39 states and Washington, D.C. In 2010, annual sales were over $3.5 billion. Chick-fil-A is still privately held and family owned. The current CEO of Chick Fil-a Inc. is still Truett Cathy. Chick Fil-A recently merged with their first company in late November of 2007, Avando Brands-Don Pablos, for merchandise and other products Chick Fil-a Inc may use. Chick Fil-A is a corporation which means that they sell and trade stocks through the market with the use and permission from a charter form the government. The company announced earlier this year that its 2010 stock sales jumped 11.4% to more than $3.5 billion and are still going strong. For an initial financial commitment of $5,000, selected franchisees are granted the rights necessary to operate a franchised Chick-fil-A Restaurant business. The company would grow not by selling franchises, but by forming joint ventures with independent operators. The Chick-fil-A franchise opportunity requires that the individual be free of any other active business ventures and operate the Restaurant on a full-time, hands-on basis.  A patent attorney had advised Cathy that he could use ordinary words for his product name, as long as he misspelled or in some way altered the terms from their dictionary usage. Working with the words "chicken" and "fillet," Cathy came up with Chick-fil-A, making use of...
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