Chemunity.Com Case Study Analysis
Take Home Exam Questions
Question 1
When ChemUnity.com began, Herman Rijks was a 37 year old, Masters of Science graduate from the Technological University of Delft, Netherlands. He was born in South Yemen and grew up in Africa. Rijks had experience in green-field chemical distribution start-ups, and general management experience in various chemical companies. He worked for HCI, a chemical company for three years, and prior to ChemUnity.com, he was part of the HCI corporate e-commerce task force.
Mark-Jan Terwindt was a 34 year old graduate from Nijenrode Business School in Netherlands. He worked for eight years in the chemical distributions in countries such as: Ecuador, El Salvador, and Venezuela. Later, he went to the Czech Republic to manage HCI Operations, and before ChemUnity, he was in South Africa managing the integration of an acquired company.
Both the founders spoke Dutch, English, Spanish, and a working knowledge of German, and additionally, Herman spoke French. Also, the founders shared similar interests, like sports and traveling (flying), and both have wives and children.
The founders have a good amount of experience in business, e-commerce and the general industry to succeed. They both have several years tenure in companies related to the industry. Also, they are highly educated in areas that are important to the company (for example, Business and Science). The linguistic abilities of the founders allow them to understand and communicate with partners and customers in Western Europe, improving communication channels and service quality. The shared interests they have could mean that they understand each other more, have a good friendship, and allow them to work together on the company more frequently than just regular founders. Alternatively, this could mean that they will reinforce each other’s ideas without truly considering all the factors involved.
Question 2
The product that ChemUnity provides fits extremely well with an
Question 1
When ChemUnity.com began, Herman Rijks was a 37 year old, Masters of Science graduate from the Technological University of Delft, Netherlands. He was born in South Yemen and grew up in Africa. Rijks had experience in green-field chemical distribution start-ups, and general management experience in various chemical companies. He worked for HCI, a chemical company for three years, and prior to ChemUnity.com, he was part of the HCI corporate e-commerce task force.
Mark-Jan Terwindt was a 34 year old graduate from Nijenrode Business School in Netherlands. He worked for eight years in the chemical distributions in countries such as: Ecuador, El Salvador, and Venezuela. Later, he went to the Czech Republic to manage HCI Operations, and before ChemUnity, he was in South Africa managing the integration of an acquired company.
Both the founders spoke Dutch, English, Spanish, and a working knowledge of German, and additionally, Herman spoke French. Also, the founders shared similar interests, like sports and traveling (flying), and both have wives and children.
The founders have a good amount of experience in business, e-commerce and the general industry to succeed. They both have several years tenure in companies related to the industry. Also, they are highly educated in areas that are important to the company (for example, Business and Science). The linguistic abilities of the founders allow them to understand and communicate with partners and customers in Western Europe, improving communication channels and service quality. The shared interests they have could mean that they understand each other more, have a good friendship, and allow them to work together on the company more frequently than just regular founders. Alternatively, this could mean that they will reinforce each other’s ideas without truly considering all the factors involved.
Question 2
The product that ChemUnity provides fits extremely well with an
References: Petri Lehtivaara (2002) ChemUnity.com Case Study. Retrieved From http://www.supplychain-forum.com/documents/articles/ACF41.pdf Nielsen Norman Group (2000) Methodology Weaknesses in Poynter Eyetrack Study. Retrieved from http://www.nngroup.com/articles/methodology-weaknesses-poynter/ Wikipedia (2012) Pay Per Click. Retrieved from http://en.wikipedia.org/wiki/Pay_per_click -------------------------------------------- [ 2 ]. Nielsen Norman Group reports a 2.1% click through rate in 1995. [ 3 ]. Wikipedia reports that in 1997 the pay-per-click was from $.005 to $.25 (€0.003 to €0.19 using March 26,2013 exchange rates)