Cheetah Corp. Background

Topics: Brand, Brand management, 2007 Pages: 1 (370 words) Published: October 20, 2012
Background of the Company
In the beginning, it set in motion from a family business, and then forms a partnership between Madam Hor Ah Kuan and her son, trading sport apparel way back in 1977. In 1979, Cheetah products came into existence and it start emphasize on designing and brand building for its Cheetah sports apparel, and simultaneously outsourced its manufacturing activities to external manufacturers since then. With the expansion of its portfolio of brand names, such as Cheetah Ladies, Cheetah Junior, C.Union, the business is growing in a good condition and stable. Cheetah Holdings Berhad (CHB) was instituted in year 1979. It was listed on the Second Board of Bursa Malaysia Securities Berhad on 19th January 2005, and it able to make itself to move into First Board of Bursa Malaysia in year 2007. In between these years, CHB has acquired 75% stake in Above Fashion Sdn Bhd and the famous junior brand LadyBird from Woolworth Plc. This makes CHB shown a pretty and nice revenue figure in its annual report of year 2006. One of the greatest accomplishments achieved by CHB is, the apparel maker Cheetah Corporation with sales of US$25 million is one of the nine companies listed on Forbes Asia 2007 list is widely recognized in its consistency of profitability and growth in the last three years, and this has been reported in New Straits Times on 21st September 2007. The main aim of CHB is to grow its bottom line together with its mission and vision of increasing profitability. Besides, it also put emphasize on satisfying stakeholders and enhancing skills of their people to upgrade their research and development. CTB has three small business units. It included Cheetah Corporation (M) Sdn Bhd which is in charge of the company’s core apparel business, Cheetah Reality Sdn Bhd which is in charge of property investment, and Cheetah Marketing Sdn Bhd.

Cheetah Corporation (M) Sdn Bhd has entered into an Exclusive Licensee Contract since 21st Jan 2007. It involved...
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