Cheesecake Mission and Vision

Topics: Strategic planning, Statements, The Cheesecake Factory Pages: 3 (1019 words) Published: May 1, 2011
Mission and Vision Assignment
A company that has garnered my interest as a potential place to work for is The Cheesecake Factory. According to The Cheesecake Factories website the mission statement of the company is, “To create an environment where absolute guest satisfaction is our highest priority.” According to the companies website the vision statement of The Cheesecake Factory is, “Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry.” The Nine Essential Components of a Mission Statement:

Customers| Yes|
Product or Services| No|
Markets| No|
Technology| No|
Concern for Survival, Growth, and Profitabilty| No|
Philosophy| No|
Self-Concept| No|
Concern for Public Image| No|
Concern For Employees| No|

After reviewing The Cheesecake Factory’s mission and vision statements I would say that they need much improvement in order to gain more of a sense of company identity and to also please the companies stakeholders. As stated earlier the mission statement of The Cheesecake Factory is “To create an environment where absolute guest satisfaction is our highest priority.”  According to the text, the mission statement is supposed to be around a 250-word description defining “who the company is.”  The problem with The Cheesecake Factory’s mission statement is it only discusses their desire to satisfy the needs of the customer.  This is only one of the nine essential components of a successful mission statement.  They are missing the main objective of discussing about the company as a whole.  In order to make for a more effective mission statement The Cheesecake Factory should also talk about their product, company philosophy, and desires to satisfy not only the customers but also...
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