Preview

Cheeseburger in Paradise

Better Essays
Open Document
Open Document
2358 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cheeseburger in Paradise
Cheeseburger in Paradise

1.Executive Summary

Cheeseburger in Paradise is a casual dinning restaurant with a unique theme. Its focus is to provide an environment in which everyone feels welcome and at home. Furthermore, Cheeseburger specializes in great drinks and good old American food with a Caribbean twist.

Market Demographics
A large part of Cheeseburger 's market segment is adults from the ages of 25 to 50.
Because the theme of our restaurant is based on Jimmy Buffett 's famous song we expect a large percentage of our market will be Jimmy 's fans. Cheeseburger offers the perfect environment for those who just came out of work and are looking for a place to relax, enjoy a cold drink and eat great food.

Strengths
Cheeseburger in Paradise is a partnership Outback Steakhouse inc. and Margaritaville holdings Inc. These two corporations are known for providing quality food and service as well as a unique and fun atmosphere. Cheeseburger in Paradise is no exception. We offer high quality food and drinks at reasonable prices. Moreover, Cheeseburger 's website provides our "islanders" with an event calendar for every month. We also provide a fun environment, which includes karaoke, live music, every night, and an island store.

Weaknesses
Location might be our biggest weakness right now. Cheeseburger in Paradise is located in the Plantation Fashion Mall, which is currently under renovations and does not have a lot of flow. Also we haven 't developed a "happy hour" which is a huge trend in south Florida and all of our competition offers. Finally, Cheeseburger has chosen to go with public relations as a method to get know rather than doing TV or print ads. This may cause us to have a slower growth in sales.

Competition
They main competition for Cheeseburger in Paradise includes casual restaurants such as Fridays, Quarterdeck, and Applebee 's. These are all located on south University Dr. near Cheeseburger and the all offer "happy hour" all


Bibliography: Arenas, William F. Contemporary Advertising. New York: McGraw- Hill Irwin, 2005. Cheeseburger in Paradise. 11 Nov. 2005. 12 Dec. 2005. Sun-Sentinel. 18 Nov. 2005. 12 Dec. 2005. BIG 105.9. 5 Dec. 2005. 12 Dec. 2005
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Cheesecake Factory Case Study
    • 508 Words
    • 3 Pages

    Cheesecake Factory Case Study

    Cheesecake Factory sells sandwiches and salads to steaks to seafood but they highlights are the cheesecake which comes in over varities. I noticed they are a very popular company and they all very successful business been around for years and will continue on being a very good company. The sales they have on the menu are great the also had summaries of things they use to make their food so a lot of people know what they are eating which I think is a very good idea for companies to add to their menu to let others know what they are eating. As well as them advertising their company on Facebook and also Bizmology and other websites to get known. I have done some research on the company and noticed that the restaurant chain reported $1.75 billion in revenue for 2011. The company owns and operates over 170 casual dining restaurants in over 35 states also they have succeeded in creating a unique brand by focusing on a few key aspects of the Cheesecake Factory dining experience. But I also noticed that every cheesecake factory has their own way they menu are but all the menus are uniquely designed. To me I feel like the company sells fresh food and well…

    • 508 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Mkt Situation Analysis
    • 679 Words
    • 3 Pages

    Mkt Situation Analysis

    * Ages 18-40 are the population age range mostly seen consuming products at the local restaurants.…

    • 679 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Legends Brewhouse & Eatery: A Case Study
    • 137 Words
    • 1 Page

    Legends Brewhouse & Eatery: A Case Study

    Favorites on the Legends Brewhouse & Eatery appetizer menu include the hand-breaded cheese curbs with ranch dressing and the Buffalo wings. There are a plethora of burger options with offerings like a classic cheeseburger to a peppercorn burger with bleu cheese dressing. Desserts are a must try. The ultimate…

    • 137 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Cover Grill Research Paper
    • 148 Words
    • 1 Page

    Cover Grill Research Paper

    Tiny Sides. Grill onions and mushrooms appropriate close by your patties for gourmet style cheeseburgers without setting foot in your kitchen, or an eatery.…

    • 148 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    March Madness Research Paper
    • 316 Words
    • 2 Pages

    March Madness Research Paper

    Another reason to choose Gameday Grill and Patio is for their delicious food and drinks! Their extensive menu includes mouthwatering wings, pizzas, and…

    • 316 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Gordon Ramsey Burgr Research Paper
    • 336 Words
    • 2 Pages

    Gordon Ramsey Burgr Research Paper

    One of most renowned chef in the world Gordon Ramsey has made a hybrid of a fine dining restaurant and a burger shack. The Gordon Ramsey burgr which is located in one of Las Vegas most upcoming trendy hotel known as Planet Hollywood. Michelin Star chef Gordon Ramsey is known from traditional to unique burger preparations; the menu items at this Las Vegas restaurant use the freshest, quality ingredients. Gordon Ramsay BurGR is the only gourmet burger restaurant on the Strip to use this method, creating a more complex and powerful flavor.…

    • 336 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Unique Characteristics Of The In-N-N-Out Burger Foundation
    • 606 Words
    • 3 Pages

    Unique Characteristics Of The In-N-N-Out Burger Foundation

    To add on to that, In-N-Out Burger pays all costs associated with the Child Abuse Foundation, that way they guarantee every penny raised goes directly to help abused and neglected children. A second unique characteristic would be that In-N-Out has a "secret menu" that they call the "not so secret". A secret menu is items from the normal In-N-Out menu with a twist that normally customers create, or sometimes the franchise itself creates. This exclusive menu makes the experience of eating at In-N-Out much more exciting because the customer thinks they are trying something not many people have tried and it makes them feel like they are a part of something unique.…

    • 606 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Chili's Research Paper
    • 680 Words
    • 3 Pages

    Chili's Research Paper

    Finding the perfect restaurant to eat at can be a huge hassle. You and your family have been arguing for an hour about where to eat. You decided you want a sandwich but all of your family members want something completely different. You’re on a tight budget so it seems impossible to find somewhere you can all agree on that is high quality, has many options to choose from, and has a friendly atmosphere. A great restaurant that checks all of these boxes may be hard to find, but not impossible. Chili’s is a great restaurant for people struggling to find an enjoyable, quality place to eat. Chili’s is a high quality restaurant because of the excellent prices, appetizing food, and courteous staff.…

    • 680 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    In-N-N-OUT Burgeer
    • 692 Words
    • 3 Pages

    In-N-N-OUT Burgeer

    You may be thinking, “Hey, what's the big deal about IN-N-OUT that you have to write an article about it? But if that is what you're thinking, then you are likely to have one or more or these great restaurants in your town. However, not everybody visiting LasVegas has an IN-N-OUT BURGER back home, but they are likely to have heard of this fast food chain.…

    • 692 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Five Guys
    • 1624 Words
    • 7 Pages

    Five Guys

    Over the years, Jerry has stood by his original value to just sell burgers and fries and execute it well (Joiner, 2012). His philosophies have remained strong and his success can be attributed to three main factors: Product specialization, human resources, and branding. Product specialization, has given Five Guys the competitive differentiation they need in the market. Burgers are made to order and fresh never frozen with up to 15 free toppings (Boone, 2012, p. 78). This leads to over 250,000 burger combinations (FGH, 2012). Under FAQ’s they only use 80/20 chuck ground beef for quality and cow fat is absent. They always cook their burgers well done to ensure a consistent juicy flavored product across the board that meets health code standards (FGH,…

    • 1624 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Hickory Park Research Paper
    • 1069 Words
    • 5 Pages

    Hickory Park Research Paper

    Casual dining is what Hickory Park restaurant would classify under. With the food quality, service, atmosphere, and prices,…

    • 1069 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    The Marketing Plan That Follows For The Paradise Kitchens
    • 712 Words
    • 3 Pages

    The Marketing Plan That Follows For The Paradise Kitchens

    Paradise kitchens, INC. Was began by the co founders Randfall F. Peters and Leah E. Peters to grow and market Howlin’ Coyote Chili. This is the unique line of single serve and microwaveable Southern western Mexican style of frozen chilli products. They began in Minneapolis- St Paul market and broaden to Denver two years later and Phoenix two years later.…

    • 712 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Romeo And Juliet Eating Out Analysis
    • 763 Words
    • 4 Pages

    Romeo And Juliet Eating Out Analysis

    When a family goes to a restaurant they plan on having an enjoyable time. Eating out can have its positives and negatives. Most high class restaurants try to satisfy their guests in order to make them come back with positive reviews about their place. Specifically, Cheddar’s in Mt. Juliet offers a great dinner experience because of its service, décor, and wonderful food, even though they have high priced options.…

    • 763 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Personal Narrative: My Experience With My Family At Shake Shack Restaurant
    • 266 Words
    • 2 Pages

    Personal Narrative: My Experience With My Family At Shake Shack Restaurant

    I went with my family to Shake Shack in the evening. The restaurant was as crowded as a rush hour. We waited in line for fifteen minutes then we got a table. It is a small restaurant with a few tables, and the decorations are in black and green. There are several types of burgers such as: shroom…

    • 266 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Persuasive Essay On Outback
    • 460 Words
    • 2 Pages

    Persuasive Essay On Outback

    Therefor out back is the best place to eat on earth due to there food location and there service. Although there service may not be AMAZING or the best thing on earth, i would really recommend eating there. And trust me, by the time you get seated your mouth will be watering and you will be more hungry then you were when you walked…

    • 460 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics