Charteris Black Politicians and Rhetoric the Persuasive Power of Metaphor

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Politicians and Rhetoric
The Persuasive Power of Metaphor

Jonathan Charteris-Black

Politicians and Rhetoric

Also by Jonathan Charteris-Black
CORPUS APPROACHES TO CRITICAL METAPHOR ANALYSIS

Politicians and Rhetoric
The Persuasive Power of Metaphor
Jonathan Charteris-Black

© Jonathan Charteris-Black 2005 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2005 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN 1–4039–4689–2 hardback This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Charteris-Black, Jonathan, 1955– Politicians and rhetoric : the persuasive power of metaphor / Jonathan Charteris-Black. p. cm. Includes bibliographical references and index. ISBN 1–4039–4689–2 1. Metaphor. 2. Rhetoric—Political aspects. I. Title. P301.5.M48C486 2005 825′.910915—dc22 2004054793 10 14 9 13 8 12 7 11 6 10 5 09 4 08 3 07 2 06 1 05

Printed and bound in Great Britain by Antony Rowe Ltd, Chippenham and Eastbourne

For Pauline

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Contents

Preface 1 Persuasion, Legitimacy and Leadership 1.1 Language and leadership 1.2 The art of speech making 1.3 Persuasion and rhetoric 1.4 Metaphor 1.5 Metaphor in political argumentation 1.6 Ideology and myth 1.7 Critical Metaphor Analysis and cognitive semantics 1.8 Summary 2 Churchill: Metaphor and Heroic Myth 2.1 Background 2.2 The rhetoric of Winston Churchill 2.3 Metaphor analysis 2.4 Personification 2.5 Journey metaphors 2.6 Metaphors of light and darkness 2.7 Nested metaphors 2.8 Summary 3 Martin Luther King: Messianic Myth 3.1 Background 3.2 Messianic myth 3.3 The rhetoric of Martin Luther King 3.4 Metaphor analysis: source domains 3.4.1 Introduction to findings 3.4.2 Journey metaphors 3.4.3 Landscape metaphors 3.5 Metaphor analysis: target domains 3.5.1 Segregation metaphors 3.5.2 Metaphors for non-violence 3.6 Metaphor interaction 3.7 Summary vii

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viii Contents

4 Margaret Thatcher and the Myth of Boedicia 4.1 Background: the Iron Lady 4.2 The rhetoric of Margaret Thatcher 4.2.1 SOCIAL AND ECONOMIC PROBLEMS ARE ENEMIES 4.2.2 INDUSTRIAL RELATIONS IS A BATTLE 4.2.3 POLITICAL OPPONENTS ARE ENEMIES 4.2.4 Summary of Margaret Thatcher’s rhetoric 4.3 Metaphor analysis 4.3.1 Journey metaphors 4.3.2 Health metaphors 4.3.3 Metaphors for religion and morality 4.3.4 Metaphors of life and death 4.3.5 Animal metaphors 4.3.6 Master–servant metaphors 4.3.7 Other metaphors 4.4 Summary 5 Clinton and the Rhetoric of Image Restoration 5.1 Background 5.2 The rhetoric of Bill Clinton: metaphor and image presentation 5.3 Metaphor analysis 5.3.1 Creation and...
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