Chapter9

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MANAGEMENT INFORMATION SYSTEMS
CHAPTER 9 ACHIEVING OPERATIONAL EXCELLENCE AND CUSTOMER INTIMACY: ENTERPRISE APPS -- LABORATORY --

1. Also known as a demand driven model or build-to-order, actual customer orders or purchases trigger events in the supply chain: a) Push based model b) Pull based modelc) Just in time d) Bullwhip effect

2. Measures the number of customers who stop using or purchasing products or services from a company. a) Cross selling b) Demand planning c) churn rate d) Touch point

3. This determines how much product a business needs to make to satisfy all of its customer´s demands: a) Demand Planning b) Pull based model c) Push based modeld) supply chain

4. Components would arrive exactly at the moment they were needed and finished goods would be shipped as they left the assembly line: a) Push based model b) Pull based model c) Just in time d) Bullwhip effect

5. Is the marketing of complementary products to customers:
a) Supply chainb) best practice c) churn rate d) cross selling

6. Is built around thousands of predefined business process that reflect best practices: a) Best practice b) Enterprise software c) supply chain execution system d) operational CRM

7. Distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called: a) Just in time b) Bullwhip effect c) Push based model d) Demand planning

8. System that enables the firm to generate demand forecast for a product and to develop sourcing and manufacturing plans for that product: a) Demand planning b) Operational CRM c) Push based model d) Supply chain planning system

9. A network of organizations and business process for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called: a) Supply chain b) Push...
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