Chapter 2 Review of Related Literature and Studies

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Chapter 2

Review of Related Literature and Studies

In exploration, we find new techniques, new knowledge, even develop new substances, gadgets, equipment, processes or procedures, imagination and skill is employed by the researcher. The commodities, new devices, services, in technology are needs of man for a better fuller life which is the concern of the research. These useful arts are the products of the technological environment and the end-user is society in general. The fast growing trend and innovation in technologies today prompts researchers to conduct studies about the fast food chain advertisement to patronize their products and modern technologies in every aspect of our daily living. This Chapter presents a brief review of literature and studies, both local and foreign that is related to these studies.

Foreign Literature
Joe N. of, they attract the buyers by selling what they want, non-stop on a channel that's dedicated for buyers. This is a good technique if you are trying selling something, and gaining a good audience of buyers, because you are putting the product up for advertisement, on a channel those buyers watch. You don't have to completely analyze a commercial to come to this conclusion, or to categorize a commercial under a specific technique, but just pay some attention to the main details. In Channels of Desire (1982), the Ewens trace the emergence of the consumer society through the rise of mass images and new advertising, fashion, and entertainment industries. They explore some of the ways in which desire was channeled into consumption and into desire for ever new and ever more consumer goods. In The Culture of Consumption (1983), Editors Richard Wightman Fox and T.J. Jackson Lears document how capitalism develops a culture appropriate for a society organized around the principle of profit maximization via the production and consumption of commodities. Drawing on the work of historians they describe how facets of the...
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