Social and Individual Health Determinants MWF/10:00 - 10:50 Triona Weeks, Monday 10/11/10
Review of: Mindless Eating by Brian Wansink, PH.D.
Chapter 1, p15 - p35
In Chapter 1 of Mindless Eating by Brian Wansink, PH.D., the statement "We overeat because there are signals and cues around us that tell us to eat." is discussed. Wansinks main focus is on how cues influence each of the multitude of food decisions that we make each day. Cheeseburger, fries, and Coke, or grilled chicken, rice and veggies? Strawberries and yogurt, or pie and ice cream for desert? Munch on a snack while lounging in front of the television, or sip a bottle of water? As stated in the title "Mindless" Eating the cues that influence and direct these decisions are unconscious. Several studies are highlighted in Chapter 1:
The first highlighted study, or the "Popcorn Study" took place during a matinée showing a Chicago movie theater. Moviegoers were given free buckets of popcorn free of charge, the individuals were divided into 2 groups, those that received large buckets, and those that received medium buckets. What the customers were unaware of, was that the popcorn was stale...... extremely stale.. a week stale. It had been popped a week before, and was stored in sanitary plastic bags while "staling-up" for use. After the movie the buckets were collected, and the remaining popcorn was weighed to find out how much remained. The study showed that the customers that had the larger buckets, ate a larger portion of popcorn. When they were told that studies had shown that a larger container tended to eating of larger portion, they thought that they wouldn't be influenced by something like that, while they could see how others would be.... Regardless of what they thought, the people with the large buckets ate 50% more than the people with the small buckets. The next highlighted study, or the "Wine Study" took place in the "Spice Box" also known as the fine dining lab...
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