Chapter 1 Case Study Hudson Kayak Adventures
Chapter 1 Case Study
1. Develop a business profile for Hudson Kayak Adventures. Create a separate section for each of the following: HKA’s business activities, organization, resources, customers, and potential for Web-based marketing.
Answer: Business Profile for Hudson Kayak Adventures
Business activities:
Kayaking rental, instruction, and guided tours along the Hudson River
Organization:
HKA includes Steve that gives lessons and guided tour groups. Linda who runs the office and, operates her Web design business, and handles rentals. Janet Jacobs is an extra help sometimes, to handles telephone inquiries and reservations. Availability between guided tours and instruction sessions need more attention.
Resources:
Advertises in regional magazines and maintains a Web site.
Customers:
Most of the customers make advance reservations for scheduled tours and instruction sessions. Last-minute customers are welcome too, if space available.
Potential opportunity to engage in e-commerce:
Making reservation information available online to last-minute costumers, and offer special discounts on renting. An updating in the system for database is necessary for future business opportunity.
2. List HKA’s main functions and business processes. Draw a model of an OKA business process, including possible events, processes and results.
Answer: Main functions and business processes:
HKA has three main business segments, rental, instruction, and guided tours.
3. What type of information systems does OKA use? Do these systems support its current and future business objectives? Why or why not? What would you recommend?
Answer: Information system types:
Transaction processing, supports HKA business, but the company needs some updating for better service for their customers.
4. From an object-oriented viewpoint, HKA treats reservations as a class. Based on the background information provided, what are some properties of reservation objects.
Answer:
Object is a member
1. Develop a business profile for Hudson Kayak Adventures. Create a separate section for each of the following: HKA’s business activities, organization, resources, customers, and potential for Web-based marketing.
Answer: Business Profile for Hudson Kayak Adventures
Business activities:
Kayaking rental, instruction, and guided tours along the Hudson River
Organization:
HKA includes Steve that gives lessons and guided tour groups. Linda who runs the office and, operates her Web design business, and handles rentals. Janet Jacobs is an extra help sometimes, to handles telephone inquiries and reservations. Availability between guided tours and instruction sessions need more attention.
Resources:
Advertises in regional magazines and maintains a Web site.
Customers:
Most of the customers make advance reservations for scheduled tours and instruction sessions. Last-minute customers are welcome too, if space available.
Potential opportunity to engage in e-commerce:
Making reservation information available online to last-minute costumers, and offer special discounts on renting. An updating in the system for database is necessary for future business opportunity.
2. List HKA’s main functions and business processes. Draw a model of an OKA business process, including possible events, processes and results.
Answer: Main functions and business processes:
HKA has three main business segments, rental, instruction, and guided tours.
3. What type of information systems does OKA use? Do these systems support its current and future business objectives? Why or why not? What would you recommend?
Answer: Information system types:
Transaction processing, supports HKA business, but the company needs some updating for better service for their customers.
4. From an object-oriented viewpoint, HKA treats reservations as a class. Based on the background information provided, what are some properties of reservation objects.
Answer:
Object is a member