Preview

Chapter 1 Case Study Analysis of Nike

Satisfactory Essays
Open Document
Open Document
573 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chapter 1 Case Study Analysis of Nike
NAME: | RAMESH KHIANI | SUBJECT: | Marketing Management | ID: | FA12-MB-0021 | CHAPTER#: | 01 |
Case Study Analysis of Nike:
Question 1: What are the pros. Cons and risk associated with Nike`s core marketing strategy?
Answer: Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice.
PROS OF NIKE'S CORE MARKETING STRATEGY:
Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies.
CONS OF NIKE'S CORE MARKETING STRATEGY:
Although Nike's marketing strategies had brings lot of positive implications to the company, but it will bring negative implications to Nike too. The negative implications that will identify in this assignment are high cost incurred, influence of spokesperson, and competitors.
RISKS OF NIKE'S CORE MARKETING STRATEGY:
Nike faces many risks when they use their core marketing strategies to achieve their goals and these risks can come from both internally and externally environmental circumstance. The risks will have a negative influence about Nike's future development, for example, the market share in the world, reputation, brand image, and customer loyalty.
Question 2: If you were Adidas, how would you compete with Nike?
Answer: There are two different tactics I can take when I am a #2 competitor going against the #1. I can do a direct attack, where I match everything the #1 does in terms of product, advertising, price and distribution. The chances of winning are slim, and

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Nike Case Study

    • 1779 Words
    • 8 Pages

    1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges?…

    • 1779 Words
    • 8 Pages
    Satisfactory Essays
  • Better Essays

    Baseball and Nike

    • 1129 Words
    • 5 Pages

    2A. This is an advantage strategy for Nike because it adequately represents customers’ perceptions of the Nike brand and its products.…

    • 1129 Words
    • 5 Pages
    Better Essays
  • Good Essays

    marketing of Nike case

    • 830 Words
    • 4 Pages

    The second key marketing strategy of Nike is to use “pyramid of influence” campaign for promotion. Nike has gotten a number of famous athletes, the great ones in their fields, under contract to serve as brand ambassadors such as Michael Jordan, Kobe Bryant and LeBron James for basketball, Brazilian Soccer Team, Lance Armstrong for cycling, Tiger Woods for Golf…etc. As a result, today people all know the company by its flashy ads and sport celebrities. Furthermore, Nike also sponsor some events at the potential markets, where it wanted to launch into like Europe, China, to get all consumers’ attention about their products. As a consequence, its campaigns and spokespersons have moved beyond advertising into popular expression.…

    • 830 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike Swot Analysis Essay

    • 482 Words
    • 2 Pages

    There are several significant athletic and leisure footwear companies and sports equipment firms that produce similar products. Some of the primary ones are Puma and Adidas are some of the big competitors with Nike. Other large companies have diversified their product lines to include athletic and leisure apparel including Under Armour and lululemon. This type of quick change in technology and customer preferences can result in a risk for Nike. Demand for Nike’s products relies on what the norm in many sports and fitness related activites are, as well as the ever-changing trends, these generally control the financial results of Nike. If competitors have more success attracting customers with more appealing footwear or apparel, this would also hurt business…

    • 482 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Nike could modify its products and services through its innovative marketing strategy taken from evaluations on customer benefits and needs, whereas the product succeeded innovation technology with fashions that cater to customer satisfaction on a global level (Nike, 2000). Nike currently seeks out innovative ways to create advance athletic products and methods to speak creatively to the market because the success of Nike is based on marketing strategy that weighs current factors and trends (Nike, 2000). If Nike continues the innovation of new marketing ideas for their services and products, the organization will maintain their current role of innovative leadership with products, developments, and revenues in the athletic sports-wear industry (Nike,…

    • 1072 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Nike sells to approximately 140 countries around the world and currently boasts an approximate revenue of $8,776,900,000 These revenues are based on product sales of shoes, clothing, and other sports products. Advertising expenditures currently total $223,300,000 and include the following allocations: $64,975,000 for network television, $31,447,000 for consumer magazines, $7,700,000 for spot television, $343,000 for newspapers, $134,000 for outdoor postings, and $36,000 for radio. (Reed Elsevier) Most footwear products are made outside of USA. However apparel products are produced in the USA and abroad. (www.statcan.ca) In this article we will try to explore the interaction between the company Nike and its external business environment, as well as the internal strengths and weaknesses of the company. We will attempt to discover some of the significant changes and events in the external environment that have occurred in the last 5 years and have directly impacted Nike. We will describe how the company adapted and responded to these changes and what the effects of these events were. Also we will identify and describe some of Nike's internal strengths and weaknesses.…

    • 4587 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Jpmorgan Chase & Co.

    • 560 Words
    • 3 Pages

    To begin, Nike’s approach is a leading cause for their success. It sets them apart from their competitors because it is innovative. Nike shapes its products around its thorough understanding of all variables that contribute positively…

    • 560 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Environmental Factors

    • 1031 Words
    • 5 Pages

    Nike is an organization that conducts both domestic and global marketing. The environmental factors will be identified that will affect the global and domestic marketing decisions. The following will be addressed as they relate to the organization’s marketing decisions: Analyze the influence of global economic interdependence and the effect of trade practices and agreements. Examine the importance of demographics and physical infrastructure. Analyze the influence of cultural differences. Examine the importance of social responsibility and ethics versus legal obligations. Explain the effect of technology.…

    • 1031 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Nike put an intense amount of dedication and seriousness into their marketing which have proven to obtain increased sales figures and profit. This is clearly shown due to the fact that Nike spends billions on advertising and marketing every year.…

    • 424 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Travails of Nike

    • 1404 Words
    • 5 Pages

    Its marketing is also reliant on endorsement deals with the world’s top athletes and sport teams to express the corporate philosophy of grit, determination, passion and humour, selling their products based on the consumers’ loyalty towards their favorite sports superstar. This concept of endorsing athletes from different sports enables Nike to segment the market all under the umbrella of a single brand.…

    • 1404 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Nike Case Study

    • 866 Words
    • 4 Pages

    The macro-environmental factors that influence Nike’s strategy include culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment. Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our cultural practices. It is widely accepted as the premier retail brand by all age groups. Nike has done a great job of advertising to various generational cohorts and expanding its brand. Nike’s distinguishable products have become a household name on the global scale. Nike has to specifically consider the “country culture” of not only the countries where it sells product, but the cultures of the countries where the products are manufactured. Country culture attributes include behavior, dress, symbols, physical settings, ceremonies, language, and colors. Identifying and navigating some of the more subtle aspects is difficult but necessary for global firms.…

    • 866 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Marketing and Nike

    • 328 Words
    • 2 Pages

    Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice.…

    • 328 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nike Short Case Ii

    • 1313 Words
    • 6 Pages

    Nike started its first product line focusing on track and field. In a sport where seconds and even factions of a second matters, better equipment can be vital. Mr. Bowerman saw this advantaged and capitalized by inventing a shoe that would enhance traction and speed of the runners. Nike then took this same type of strategy…

    • 1313 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. Now we discuss the pros of Nike's core marketing strategies and related them to the relevant marketing theories help us to depth understanding. Nike is very much efficient in its distribution of products. More efficient distribution means more sales. By delivering right thing at a right time to customer, Nike is building…

    • 1673 Words
    • 7 Pages
    Better Essays

Related Topics