Case Study – chapter 3
1. What competitive forces have challenged the movie industry? What problems have these forces created? What changes have these problems caused the movie and televisions studios to make? The internet is the driving force in the technological revolution of the 20th century. There are no limitations and the future trends for this technology are infinite. These forces have brought many problems to owner of copyrights, because of downloading and sharing music, movies illegally throughout the internet. Internet is also providing new ways for movie and television studios to distribute and sell their content, and they are trying to take advantage of that opportunity.
2. Describe the impact of disruptive technology on the companies discussed in this case? Disruptive technologies caused by technological changes can have different effects on different companies depending on how they handle the changes. In this case the internet was the major reason that made companies to have suddenly changes. Up until the time the internet did not skyrocket the market, all companies had absolute control of it. From then on, companies faced many problems with piracy, copies. Therefore, they had to adept to keep into the market and not lose their copyrights. Major movie studios reached agreements with sites to sell movies online via download that was one of the ways they could make money through this opportunity.
3. How have the movie studios responded to YouTube? What is the goal of the response? What can the movie studios learn from the music industry`s dealings with online digital music and copyright infringement? Right in the beginning when YouTube started up and it was one of the most popular sites, movie studios immediately stood up against it. But since they saw it spread very fast and they could not do anything about it, they tried to lawsuit because copyrighted television programs had appeared on YouTube. The...