Channels of Milk Marketing in Solapur District

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  • Topic: Milk, Dairy farming, Dairy
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  • Published : December 8, 2011
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CHANNELS OF MILK MARKETING IN SOLAPUR DISTRICT

DR.S.V.SHINDE
D.A.V.VELANKAR COLLEGE OF COMMERCE,SOLAPUR
drsvshinde@gmail.com,mobile no.09822807075

1.INTRODUCTION:

Dairying has been a part and parcel of Indian culture and civilization from the ancient times and remains so even today. Dairy farming plays a very important role in improving the economy of the country.

Dairy enterprise plays a very important role in the rural Economy of India. It provides income and employment not only to the workers sections of the society but also to the farming community of the country in general. The return from small holdings can be maximized by the proper combination of dairy enterprise with crop production. India ranks first in number of animals and in production of milk in the world. India succeeded in producing 88.1 million tones of milk to become world’s largest milk producer.

India has attained the highest milk production i.e. 84.5 million tonne in 2001-2002 (agricultural statistics at a glance 2002) in the world and in the year 2003-04 88.1 million tones. The per capita availability of milk in the year 2001-02 was 220 gms/ day while in the year 2003-04 it was 231 gms/day, in the year 2007 milk production was 100.9 million tonne and per capita availability was 246 grams/day in the year 2008 milk production 102 million tonne and per capita availability of milk is 246 grams/day.

2.THE NEED FOR THE PRESENT STUDY:
Previously dairy industry was working on conventional method of cleaning house keeping and hygiene conditions. Now the professionals working in dairy industry is showing keen interest. Nowadays, conditional method of cleaning house keeping and maintaining hygiene conditions in the dairy farm are not enough.

In India buffalo husbandry is an important component of the livestock production system being the principal provider of milk and work power. The scenario is the same in Solapur (Maharashtra State).

3. SURVEY DESIGN AND FIELD DATA COLLECTION
To study the impact of dairy farming enterprise on the scales of operations in milk production and livelihoods and welfare of rural households; one needs a sample containing a sufficient numbers of households representing various scales of operations and regions. This study is entirely based on sample survey. This study has been confined to the area of Solapur District of Maharashtra State.

This Research study attempts to know the cost, revenue, profitability and socio- economic condition of the dairy farmers in the case of 1.Small farmers
2.Medium Farmers
3.Large Farmers
4.Commercial units of dairy farming

5.SELECTION OF AREA:
The area under three milk unions namely, The Solapur district co-operative milk union (Dhud Pandhari), Shivamurt Dudh Sangh, Akluj and one private sector unit, Lokmangal Milk Products, Solapur.

5.SELECTION OF VILLAGES:
The area of 11 talukas of Solapur district is selected for the present study. In order to select villages for sampling milk producer farmers two criteria have been made use of Nature of the taluka (Irrigated / Non- Irrigated) Level of milk production in the village (milk collection by the primary dairy co- operatives in the particular village) On the basis of first criteria entire district has been divided into two parts i.e. Irrigated and Non- irrigated. Therefore 6-8 villages from each taluka amounting to 25 farmers have been selected to give equal representation. While selecting villages from each taluka second criteria has been applied on the basis of level of milk collecting villages in irrigated as well as non- irrigated talukas have been divided into 4 categories.

Table No. 2. Statement showing names of the villages selected for the survey purpose. Sr. NoIrrigated Talukas/ Region
Name of the TalukaName of the village
1BarshiKuslamb, Vairag, Pangaon, Tadval, Bhandegaon, Sarjapur, Barshi. 2MalshirusNatepute, Dharampuri, Akluj, Velapur, Chakore, Phonshirus. 3Mohol...
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