Changing Psychology of Niftians

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ACADEMIC CONTIBUTION

Research Paper

CHANGING PSYCHOLOGY OF NIFTIANS

Submitted by
Neha Shah
Masters in Design (Fashion and Apparel III)
ACKNOWLEDGEMENTS

I am highly obliged to Ms. Archana Shastri, without whose invaluable inputs the macro level understanding of the topic would not have been possible.I would also thank Mr. Kaustav Sengupta, Associate Professor NIFT, Chennai, who has helped me look into the finer points that I would have otherwise missed out on. Also I thank my module faculties and classmates for their time-to-time inputs and feedback on the progress of the research. And last but not the least all NIFTians, present, past and future NIFT aspirants without whose time and inputs this research would be incomplete. ABSTRACT: Every Institution, be it NIFT or any other for that matter, has a certain ‘culture’ associated with it, which is adherently practiced, either consciously or sub-consciously by all its members including Managements, Faculties and other staff and Students, in varying degrees ofcourse . The students, who are the most dominant and influential part of this ‘culture’ is the focus of this research paper. Every new coming batch of students from varied socio-economic backgrounds, over a period of time become an integral part of this ‘typical culture’ to adopt it, practice it and even modify it ,so that the next new batch of students can follow it. It is a vicious circle where the members cause the change in the environment to inadvertently change the perceptions of newer members. This paper attempts to observe, question and analyze the factors that cause change in psychology of NIFTians, during their course at NIFT.

HYPOTHESIS: There is a change in psychology of NIFTians during their course in NIFT.

METHODOLOGY:

• Pilot study of few students to verify the hypothesis • Primary survey via questionnaires and interviews of NIFTians, X-NIFTians and youngsters aspiring to be NIFTians interviews • Secondary research from books, newspaper articles, magazines, internet, blogs and other related sources. • Analysis from primary and secondary research

• Compiling all data to conclude the factors responsible for change in psychology of NIFTians

1. DEFINITION OF PSYCHOLOGY

Psychology (from Greek ψῡχή, psȳkhē, "breath, life, soul"; and -λογία, -logia) is an academic and applied discipline involving the scientific study of mental processes and behavior. Psychologists study such phenomena as perception, cognition, emotion, personality, behavior, and interpersonal relationships. Psychology also refers to the application of such knowledge to various spheres of human activity, including issues related to everyday life (e.g. family, education, and employment).

Subfields of psychology include abnormal, biological, cognitive, comparative, counseling, clinical, developmental, educational, forensic, health, human factors, industrial / organizational, personality, law, quantitative, social and school psychology [1].

Governing Perspectives in Psychology

The different governing perspectives of psychology are:
• The cognitive perspective contends that cognition- the process by which an organism gains knowledge or becomes aware of events or objects in its environment and uses that knowledge for comprehension and problem-solving, develops a result of the relationship organisms have with their environments. It included the processes people use to think, decide and learn. • The humanistic perspective is based on the notions of free will (The idea that we control our own destinies) and the desire for self-actualization (the idea that we aspire far more than basic survival). Its main premise is that a person’s primary motivation in life is to fulfill his or her potential. • The learning or behavioral perspective suggest that our future behaviors are dictated by what we learn from past experiences of pleasure or pain. • The neurobiological perspective...
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