Changing Media, Changing China

Topics: Journalism, Mass media, People's Republic of China Pages: 292 (105780 words) Published: November 28, 2012
changing media, changing china

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Edited by Susan L. Shirk


Oxford University Press, Inc., publishes works that further Oxford University’s objective of excellence in research, scholarship, and education. Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With offices in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey Ukraine Vietnam

Copyright © 2011 by Susan L. Shirk
Published by Oxford University Press, Inc. 198 Madison Avenue, New York, New York 10016 Oxford is a registered trademark of Oxford University Press All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of Oxford University Press. Library of Congress Cataloging-in-Publication Data Changing media, changing China / edited by Susan L. Shirk. p. cm. Includes bibliographical references and index. ISBN 978-0-19-975198-3; 978-0-19-975197-6 (pbk.) 1. Mass media—China. 2. Mass media and culture—China. I. Shirk, Susan L. P92.C5C511 2010 302.230951—dc22 2010012025

1 3 5 7 9 8 6 4 2 Printed in the United States of America on acid-free paper


1. Changing Media, Changing China 1 Susan L. Shirk 2. China’s Emerging Public Sphere: The Impact of Media Commercialization, Professionalism, and the Internet in an Era of Transition 38 Qian Gang and David Bandurski 3. The Rise of the Business Media in China Hu Shuli 4. Between Propaganda and Commercials: Chinese Television Today 91 Miao Di 5. Environmental Journalism in China Zhan Jiang 115 77

6. Engineering Human Souls: The Development of Chinese Military Journalism and the Emerging Defense Media Market 128 Tai Ming Cheung 7. Changing Media, Changing Courts 150 Benjamin L. Liebman

8. What Kind of Information Does the Public Demand? Getting the News during the 2005 Anti-Japanese Protests 175 Daniela Stockmann 9. The Rise of Online Public Opinion and Its Political Impact 202 Xiao Qiang 10. Changing Media, Changing Foreign Policy Susan L. Shirk Acknowledgments 253 Contributors 255 Index 259 225




Changing Media, Changing China
Susan L. Shirk

ver the past thirty years, the leaders of the Chinese Communist Party (CCP) have relinquished their monopoly over the information reaching the public. Beginning in 1979, they allowed newspapers, magazines, and television and radio stations to support themselves by selling advertisements and competing in the marketplace. Then in 1993, they funded the construction of an Internet network. The economic logic of these decisions was obvious: requiring mass media organizations to finance their operations through commercial activities would reduce the government’s burden and help modernize China’s economy. And the Internet would help catapult the country into the ranks of technologically advanced nations. But less clear is whether China’s leaders anticipated the profound political repercussions that would follow. This collection of essays explores how transformations in the information environment—stimulated by the potent combination of commercial media and Internet—are changing China. The essays are written by Western China experts, as well as by pioneering journalists and experts from China, who write from personal experience about how television, newspapers, magazines, and Web-based news sites navigate the sometimes treacherous crosscurrents


between the market and CCP controls. Although they involve different types of media, the essays share common themes and subjects: the explosion of information made available to the public through market-oriented and...
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