Changing Indian Rural Consumer Behaviour

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  • Topic: Fast moving consumer goods, Marketing, Rural
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  • Published : January 16, 2013
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Contributed by members of www.mbaguys.net
Changing Indian rural consumer behaviour-soaps and detergents

PROJECT REPORT O

Changing Indian Rural Consumer Behaviour-Soaps and
Detergents
SUBMITTED BY

____________
T.Y.B.M.S. [SEMESTER V]
SHRI CHI AI COLLEGE OF COMM. & ECO.
A DHERI (EAST), MUMBAI – 400 069.
SUBMITTED TO
U IVERSITY OF MUMBAI
ACADEMIC YEAR
2008-2009

PROJECT GUIDE

___________________
DATE OF SUBMISSION

Shri Chinai College of Commerce and Economics
Project source URL http://www.mbaguys.net/t625/

1

Contributed by members of www.mbaguys.net
Changing Indian rural consumer behaviour-soaps and detergents

DECLARATIO

I, __________________ student of TYBMS Shri Chinai College of Commerce and Economics (semester vth ) hereby declare that I have completed this project on CHA GI G I DIA

RURAL CO SUMER-SOAPS A D DETERGE TS in the

academic year 2008-2009. This information submitted is true and original to best of my knowledge.
Signature of the Student
(

)

CERTIFICATE
I, ____________________ hereby certify that _________student of T.Y.BMS Shri Chinai College of Commerce and Economics (semester v) has completed the project on CHA GI G I DIA

RURAL CO SUMER-SOAPS A D DETERGE TS in

the academic year 2008-2009. The information submitted is true and original to the best of my knowledge.
Signature of the Project Guide
(

)

Shri Chinai College of Commerce and Economics
Project source URL http://www.mbaguys.net/t625/

2

Contributed by members of www.mbaguys.net
Changing Indian rural consumer behaviour-soaps and detergents

ACK OWLEDEGEME T

I EXPRESS MY SINCERE THANKS TO __________________________ FOR Her VALUABLE GUIDANCE IN DOING THIS PROJECT.

I WISH TO TAKE THE OPPORTUNITY TO EXPRESS MY DEEP SENCE OF
GRATITUDE

TO

_______________________

FOR

THEIR

INVALUABLE

GUIDANCE AND SUPPORT IN THIS ENDEAVOUR. THEY HAVE BEEN A
CONSTANT SOURCE OF INSPIRATION.

FINALLY IT IS THE FOREMOST DUTY TO THANK ALL MY RESPONDENTS, FAMILY & FRIENDS WHO HAVE HELPED ME DIRECTLY OR INDIRECTLY IN COMPLETING MY FIELD WORK, WITHOUT WHICH THIS PROJECT WOULD
NOT HAVE BEEN SUCCESSFUL.

Shri Chinai College of Commerce and Economics
Project source URL http://www.mbaguys.net/t625/

3

Contributed by members of www.mbaguys.net
Changing Indian rural consumer behaviour-soaps and detergents

Changing Indian rural consumer Behavior

Soaps and Detergents

Shri Chinai College of Commerce and Economics
Project source URL http://www.mbaguys.net/t625/

4

Contributed by members of www.mbaguys.net
Changing Indian rural consumer behaviour-soaps and detergents

I DEX

Chp 1-Concept of consumer behavior
1.1-introduction
1.2-need for studying consumer behavior

Chp 2-Rural consumer and changing demand pattern
2.1-different segments
2.2-increasing awareness
2.3-changing trends in Indian rural consumer

Chp 3-Rural FMCG market
3.1-Impulse to go rural
3.2-Impact of globalization
3.3-rural v/s urban consumer
3.4-branding positioning
3.5-branding strategy in rural place

Chp 4-Detergent and soaps in Indian rural market
4.1-HLL v/s NIRMA
4.2-SWOT analysis
4.3-pricing strategy
4.4-companies in rural India

Shri Chinai College of Commerce and Economics
Project source URL http://www.mbaguys.net/t625/

5

Contributed by members of www.mbaguys.net
Changing Indian rural consumer behaviour-soaps and detergents

SY OPSIS
This study on Indian consumer behavior is aimed to get a better understanding of the Indian market place thus enabling them to embark on selected strategies to effectively reach the Indian RURAL consumers.

India is a big country with 28 states, over one billion people and 120 dialects/languages. From the market perspective, people of India comprise different segments of consumers, based on class, status, and income.

An important and recent development in India’s consumerism is the emergence of the rural market for...
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