Changes in Media

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Jeff Toepfer
Graphic Media Perspectives
Mary Anne Evans

The Changes Of Media

Media changes drastically over short periods of time. Just in the past ten years it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. There have been advances in the way gatekeeping and content filters are handled. The rise in the technology of books has even been so great that there has been a decrease in the annual sales by 44 million books. With the ascending spiral of technology the world of media will be a great place for the future.

Analog media has been used originally for audio recording for media that was analogous for the sound that it was creating. Although, recently Analog media has been used to refer to non-digitized media, such as film, audio, print media, etc. Since technology has advanced and become dependent on computers analog has been translated into digital media so that it is in computer and machine-readable form. It is put into binary digits so that computers may read and comprehend it. This process in which media is translated into computer-readable is called digitization. Communication of media has been transferring from the traditional analog media to the newer aged digital media. This is much more convenient in this new age because people have learned to depend on their computers to do work. When dealing with audio and video an analog-to-digital converter works at an extremely high rate. Digital media is a great advancement in media technology.

Technological convergence is the coming together of computing, telecommunications, and media in digital environment. It can be used in different types of media, such as print, audio, and video to converge it all into one digital media. Convergence makes mass communication digital for...
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