Change Management at Tata Motors

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  • Topic: Tata Motors, Tata Nano, Tata Indica
  • Pages : 9 (2864 words )
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  • Published : January 13, 2011
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ORGANIZATION EFFECTIVENESS
AND CHANGE

CHANGE MANAGEMENT AT TATA MOTORS

GROUP 2
ABHINAV KHANKA -85 ANKIT AGARWAL – 95 ASHWINI R. – 105 DEEPANSHU RAJORIA – 113 JITJYOTI PEGU – 121 NIKHIL DUBEY – 130 RAM KISHAN PAIKARAY – 139 SHACHI PRAKASH – 147 VAIBHAV JUNEJA – 156 SONAM CHAUHAN – 164

TABLE OF CONTENTS
Contents
1.INTRODUCTION3
Size and Industry3
History and Timeline3
2.FACTORS RESPONSIBLE FOR CHANGE AND HOW THE ORGANIZATION RESPONDED6
a.Phase one7
b.Phase two:7
c. Phase three8
3.STEPS TAKEN BY TATA MOTORS FOR LEADING THE CHANGE9
4.ORGANIZATIONAL GROWTH AND BARRIERS TO CHANGE10
a. Inadequate Culture-shift Planning10
b. Lack of Employee Involvement10
c. Flawed Communication Strategies11

1. INTRODUCTION

Size and Industry
Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. History and Timeline

* Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954 * The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). * Strategic alliance with Fiat: In 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains * The company is establishing a new plant at Sanand (Gujarat). The company's dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant...
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