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GROUP ASSIGNMENT

CULTURAL CHANGE AT EDITH COWAN UNIVERSITY

LEADERSHIP AND CHANGE MANAGEMENT MBA 5603

AUTHORS
LIBO CHENG 10104718
YU HUANG 10096617
GLORIA MWINZI 10239352

DATE 16TH June, 2012
Contents
EXECUTIVE SUMMARY4
INTRODUCTION4
BACKGROUND4
Change event5
Scope5
Justification of the change5
Research questions6
LITERATURE REVIEW6
Type of change6
Model of change7
Hard System Model of Change7
Soft System Model of Change7
Drivers of change (external environment)8
PESTEL8
SWOT8
Force field analysis9
METHODOLOGY9
Research ethics9
Methodology Statement9
Study limitations10
RESEARCH FINDING AND DISCUSSION10
Report a summary of data collection10
Discussion and analysis12
CONCLUSION14
RECOMMENDATIONS14
REFERENCES15
APPENDIX18
Appendix 1: SWOT analysis18
Appendix 2: QUESTIONNAIRE18
Appendix 3: INTERVIEW QUESTIONS (Administration)18
Appendix 4: Relevant models and documents19

EXECUTIVE SUMMARY

This paper aims to examine the process of implementing, analysing and evaluating organisational change at Edith Cowan University (ECU). The paper starts by introducing the organisation giving a detailed description of the organisational background and the change event. The paper further goes to list the research questions and review the purpose and scope of the study. The change models and relevant documentation supporting the study are discussed and used to better gain in depth understand of the change situation. It concludes by explaining the study methods used to acquire information about the organization and change management process. Data was collected from students and staff by conducting interviews, administering questionnaires and observation. Information was also sourced from the university’s website. Following the findings conclusions were reached and recommendations given. INTRODUCTION

ECU had previously been continually reviewing its smoking obligations in its campuses. In 2009 a formalised program was put in place to explore the opportunities that would create a healthier as well as a safer workplace. A survey was conducted to study student and staff smoking behaviours and attitudes to a smoke free campus which resulted in the ECU council in march 2010 supporting the by-law change to make the campuses smoke free. BACKGROUND

Edith Cowan University is located in Perth, Western Australia. It was named after Edith Dircksey Cowan who was the first Australian female parliamentarian and fighter for social justice. She believed education was the key to tackling fundamental social issues and the key to growth, change and improvement. ECU has more than 24,000 students at undergraduate and post graduate levels. Approximately 5,600 of these are international students from over 90 countries outside Australia. The university offers more than 400 courses across two campuses located in Mount Lawley and Joondalup and has a regional campus located in south west Bunbury, some courses are also offered for study off-campus. ECU has partnerships with other education providers to offer their courses offshore (ECU annual report, 2010). ECU initially did not prohibit smoking on any of its campuses or environs but as of the beginning of 2012 a smoke free initiative was introduced which proposed: * To effect a ban on smoking at ECU effective of 1 January 2012. * To provide behavioural Interventions to assist students and staff to quit or manage smoking on campus. * To establish a culture of anti-smoking environment adopting an ongoing support & advocacy programme among students and staff at ECU. Change event

Edith Cowan University wants to control the pollution caused by cigarettes and cigarette butts in the university and its environs. Those who wish to smoke have to move off university campus to do so .They also want to encourage healthier lifestyle choices for students, staff and those...
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