Chanel and L'Oreal Competition

Only available on StudyMode
  • Topic: Cosmetics, Chanel No. 5, Perfume
  • Pages : 3 (918 words )
  • Download(s) : 276
  • Published : April 6, 2005
Open Document
Text Preview
The second direct competitor to Chanel is L'Oréal, the world's largest manufacturer of high-quality cosmetics, perfumes, and hair and skin care products. Although L'Oreal the company doesn't manufacture a perfume it owns the brand Lancôme that produces Tresor a perfume that rivals Chanel. In the chart below, it lists the US female fragrances brand share by value from the 2002 Tablebase data. The chart shows how the Lancôme perfume Tresor, Estee Lauder and Chanel are in relation to each other.

Manufacturer Brand % 1996 % 1997 Estee Lauder Pleasures 5.8 5.9 Estee Lauder Tommy Girl n/a 5.7 Estee Lauder Beautiful 5.1 5.2 Unilever Eternity 3.6 3.5 Lancome Tresor 2.9 3.1 Unilever Elizabeth Taylor 2.7 2.9 Unilever Obsession 2.6 2.4 Chanel Chanel No 5 2.2 2.2 Elizabeth Arden Fifth Avenue 1.6 1.6 Estee Lauder White Linen 1.3 1.6 Other Overall 72.2 65.9

Tresor, French for "treasure" is priced at around $86.00 while its competitor Chanel perfume has a range of $70-$250 per ounce. Tresor also has a beautiful collection of body crème, bath gel, body powder and others that carry on the feminine smell of Tresor. Parisian Eugene Shueller, a chemist who was the inventor of synthetic hair dye, established L'Oreal in 1907. By the 1920's the company expanded to include shampoo and soaps as well as advertise its products on the radio before any of the competitors of the time. In 1953 the company...
tracking img